Contents
Introduction 3- Task 1 (appendix section) 3
- Task 2 3
- Detailed discussion on pestle analysis in Task 1 3
- Task 3 6
- Porter’s five forces model for Norway 6
- Task 4 8
- VRIO framework 8
- Task 5 10
- Entry mode 10
- Suitable entry mode for Lidl 12
- Conclusion 12
- Appendix 13
- Pestle analysis of Norway and Mexico 13
- Pestle analysis 13
- Scoring system 15
- References 17
Description
In this report the strategic analysis will be conducted where a company named Lidl is planning to expand in some other country. A pestle analysis is conducted between Norway and Mexico. Five forces of porter are also discussed through which effective working could be seen and all the factors can be considered by framing the strategies. VRIO framework is also discussed where all the factors are explained in detail.
