Contents

• N.A

Description

Marketing on internet has become a great option for promoting business events and exhibitions as people go online. All the businesses plan to promote their products online where they can easily catch hold of their target segment. This works exceptionally well for event management companies for promoting the events online where they can reach well their target people in a cost effective way. Online marketing for events works not just for the promotional activities but also serves many purposes like:
• Crisp and clear communication with sponsors, suppliers and other members who are part of the event organizers. The management can make use of this tool to communicate effectively with vendors and suppliers which is otherwise not very easy. The team members can make use of email of orders, letters, and application to vendors and suppliers who can then make timely deliveries of the requirements.
• Cost effective tool – the use of internet marketing as a medium for promotion can really help to reach the enlarge market segment which can prove to be really fruitful. The target audience will be communicated of the message and the event organized through various means of email, search engine operation, promotion on company’s website, promotion on other social networking websites can really benefit the targeted population by providing them timely deliveries. The organizers too benefit from cost saving and timely feedback from the audience (Plant, R., 2000).
• Research and development – the process of research and development also becomes easy as one set on the internet. Internet serves as the largest search engine to collect all possible information which will help make event a great success.
• Online presence or E-commerce – many companies in the world seem to use internet as a medium to conduct marketing activities as it saves cost and also increase the presence of the event attendees which is the main reason for their success (Fazlollahi, B., 2002). The event management companies happen to sell the tickets online, where the target population can simple log on to the internet and purchase the tickets online with comfort of being home. This becomes very effective in case of large events as the company saves on distribution cost which is otherwise very high (Mohr, J., Sengupta, S., & Slater, S., 2010).