Contents

• Introduction 3
• Overview of Qantas Airways 3
• Purpose of the Study 4
• IT Infrastructure 5
• Current Status 5
• Issues and Challenges 5
• Green Computing- The Solution 8
• Social Networking 10
• Summary to CEO: Background of Crowdsourcing 10
• Business Using Crowdsourcing 10
• Opportunities and Benefits from Crowdsourcing 11
• Problems and drawbacks of Crowdsourcing 11
• Future of Crowdsourcing 12
• Recommended Strategy 12
• Conclusions 13
• Bibliography 14

Description

This report is based on the following requirement -
Part 1: Introduction: background of selected organisation (10%)
1.1 Describe the background of the selected organisation in terms of the following: the industry (e.g. banking, healthcare, travel, airline etc) it operates within, its key products/services, corporate mission, corporate structure, major business processes, business strategy and relationship with external entities e.g. other organisations, government etc. Provide its homepage URL.
Part 2: Analysis of business challenges using the management, organisation and technology model (30%)
2.1 At the beginning of each chapter in the Laudon & Laudon 12ed. textbook the authors provide an opening case to illustrate how a particular organisation has used information systems to overcome the business challenges it was facing. The authors describe how the organisation achieved this in terms of a model composed of three elements: management, organisation and technology. Review these three elements in the section “Dimensions of Information Systems” in pp.49-56 of the textbook and re-read some of the chapter-opening cases. Also, revisit the following sections in Chapter 5: IT Infrastructure & Emerging Technologies: Section 5.2 – Infrastructure components, Section 5.3 – Contemporary hardware platform trends and Section 5.4 – Contemporary software platform trends.
Identify a set of business challenges that the organisation is experiencing. These business challenges should relate to a common theme as associated with each chapter in the textbook (refer to “Brief Contents” in p.4 for these themes). Using the management, organisation and technology model, describe and analyse how information systems could provide the answer to these challenges. You should organise your solution as follows:
 Describe the business challenges
 Analyse these business challenges in terms of: management, organisation and
2
CIS8000 Global Information Systems Strategy Assignment 4
technology
 Summarise the information systems requirements
 Describe the IT infrastructure investment requirements in terms of Figure 5-
9: The IT infrastructure ecosystem in p.206 of the textbook (note that not all
of the seven components will be relevant to your discussion), and
 Provide a graphical summary of your solution in terms of the management,
organisation and technology model.
Part 3: Crowdsourcing – background and recommended strategy (25%)
3.1 According to Laudon and Laudon 12ed. p.418: “Beyond merely soliciting advice, firms can be actively helped in solving some business problems using what is crowdsourcing”. Review the various materials on crowdsourcing that are provided in the StudyDesk. Search the Internet to find out more about this topic. Write a summary to the CEO and other senior managers in the organisation addressing the following:
 What crowdsourcing is about
 How businesses are using crowdsourcing
 Business opportunities and benefits from crowdsourcing
 Problems and drawbacks of crowdsourcing, and
 The future of crowdsourcing.
3.2 Recommend a strategy to help the organisation leverage crowdsourcing to achieve its business objectives. If the organisation already has such a strategy in place, recommend how it could further avail itself of new opportunities provided by recent advancements in information system technologies. Before you commence your search for material to help you formulate the strategy you should first review Chapter 3: Information systems, organisations and strategy in the textbook. Your recommended strategy should be sufficiently detailed to help the CEO in its implementation. The following are some of the areas and issues which your strategy must factor in:
 The reasons why the organisation should invest in crowdsourcing
 The key areas where crowdsourcing is likely to have an impact on its business
 The risks the organisation must consider and how these risks can be mitigated
 The supporting tools, solutions and skills the organisation need to have, and
 How the organisation can measure the success of its crowdsourcing initiative.
Part 4: Conclusions: key findings and recommendations
4.1 Summarise your key findings and recommendations to the CEO related to your analysis. Clearly state your conclusions.