Contents

• Executive summary
• Introduction
• Demographic Segmentation of the Advertisements
• Analysis of the Advertising Appeals Used
• Analysis of Maslow’s Hierarchy of Needs Targeted by the Ads
• Discussion of Findings from the Survey Done On Three People
• Conclusion
• Referencing
• Appendix

Description

The following report shows how different companies with the help of advertising can transfer those ‘want’ into demand. The report will also highlight how different advertisements are targeted towards a specific demographic segment as each such segment has got a specific need of their own.
The report aims to analyze two advertisements which have come out on the Internet and newspaper and show to what portion of the market they have targeted their product and which particular need they have aimed to satisfy. The report will also highlight based on what behavior, the consumers take their buying decision and hence the power of advertising and marketing in selling a product.