Contents

• Introduction
• Literature Review
• Theory/Framework/Model
• Recommendations
• References

Description

The purpose of this background paper is to understand how to control the ever growing obesity issue in Australia and then to conceptualise a framework or a model to understand consumer behaviour for healthier food products and how can same be utilised by marketers to promote the nutritious product in Australian market for greater profitability. This information will assist in designing 4P’s of marketing which can be utilised by the marketers for promoting the products in Australian grocery market. To begin with, it would not be wrong to say that diet intake is directly linked with some of the serious health related issues and to quote one is obesity which includes some of the worst cases of hypertension, chronic heart attacks and also some forms of cancer are prominent after effects of obesity. Therefore the main motive of the paper is to highlight on a healthy diet which would control the issue of obesity and how the consumer attitude for healthy food products is moulded in the best interest of all.