Contents

• This paper answers the following questions on the case study –
• 1. Discuss the problems that Dell is experiencing. What do you recommend they can do from a supply chain perspective?
• 2. Discuss the options for supply chain structure that Dell could use and recommend a suitable structure.
• 3. Discuss what information is required to measure the performance of the supply chain.
• 4. Discuss how Dell can include “green” policies within its supply chain and consider the benefits to Dell of integrating environmental considerations into its strategy for supply chain.

Description

This paper analyses the case study –
Dell Inc.: Improving the Flexibility of the Desktop PC Supply Chain
This case is taken from pages 179-187 of:
Simchi-Levi, D. Kaminsky, P. and Simchi-Levi, E. (2008). Designing and Managing the Supply Chain, (3 ed.), New York: McGraw-Hill.