Analysis of the famous case study – “Big moves for Big Blue (IBM)” by E Connors

Number of Words : 1829

Number of References : 5

Assignment Key : IMSM-17630

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This paper answers the following questions on the case study –
Question 1
Complete a brief SWOT analysis of IBM, Australia and New Zealand. You may use information from outside sources as well as that given in this case study.
Question 2
How would you characterise the shift in culture at IBM Australia and New Zealand?
Question 3
Is team leadership - leadership by the team rather than of a team - the way to go, do you think? What are the dangers for a firm like IBM having an internal environment where openness and directness are the norm instead of hierarchy and procedure?
Question 4
Given what you now know about the importance of getting the culture right, what advice (if asked!) would you give Glen Boreham about what he might also consider as a way to move IBM forward in Australia and New Zealand?

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