Contents

• Executive Summary 2
• Introduction 4
• Entrepreneurial Thinking in Value Creating Strategy 4
• Strategic Entrepreneurial Mindset 5
• SWOT Analysis 6
• Leveraging as a Competitive Advantage to Tap Potential Opportunities 8
• Leveraging Creativity 8
• Leveraging Innovation and Technology Changes 9
• Role of Management in Creating a Corporate Culture 10
• Implementing Transformational Leadership in ANZ 11
• Conclusion and Recommendations 11
• References 13

Description

The Air New Zealand Group operates a worldwide network that offers air passenger services and cargo transport services from one place to another and within New Zealand to more than 15 million passengers per year. The company is the flag carrier airline of New Zealand and it was founded on 26th April, 1940 (Air New Zealand, 2018). The aircraft’s size varies from the Bombardier Q300 to the Boeing 777-300. The organization’s strategic focus and competitive advantage lies in the Pacific Rim. The company is based in Auckland where the airline functions scheduled passenger flights to 20 domestic and 31 international destinations all over 19 countries across the Pacific Rim and the United Kingdom. The organization expands its network from New Zealand to Australia, Asia, North America, the South West America and the United Kingdom.
The organization strives to become the number one aircraft in the airlines industry (Air New Zealand, 2018). The workplace is created in a way where individual team serves the New Zealand customers in a distinct manner. The principal activity of the Air New Zealand Group is to build a competitive advantage with regards to their entire businesses with the help of creativity and innovation of their people. The organization will further promote New Zealand and its inhabitants, business and culture at overseas and home. The team that exists within the organization will work together effectively committed towards the growth and vitality of the organization and New Zealand.