Contents

• A Research Paper 1
• Introduction 5
• Company Background 5
• Objectives 6
• Literature Review 6
• Impact of Strategic alliances and tie-ups 6
• Organizational Communication 8
• Communication Process during Organizational Change 9
• Communication of change to internal staffs 10
• Research Questions 11
• Methodology 12
• Methods 12
• Data Collection and Analysis 13
• Findings 13
• Channel of Communication in AirAsia 13
• Communication Styles in AirAsia 14
• Direction of Communication in AirAsia 14
• Discussion 15
• Channel of Communication 15
• Direction of Communication 15
• Communication Style 16
• Communication for Change of Tie-Ups 17
• Communication for Change of Duties 18
• Communication of Procedures and Policies 19
• Communication of Policies that would Impact the Job 19
• Sharing of Information 20
• Communication of Ideas and Suggestions 22
• Understanding of Change of Tie-Ups 23
• Conclusions 24
• References 26
• Appendix 30
• Questionnaire 30

Description

The paper endeavors to study the change management introduced in a business organization and the pattern of communication flow followed with a special focus on a Malaysian concern, AirAsia.