Contents
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Description
This paper answers the following questions on the case study –
1. Critically evaluate the strategies that Air Asia has created in their bid to expand across and outside Asia. Focus should primarily be on the pros and cons of the strategies.
2. If you were appointed as the CEO of Air Asia, what changes would you make in its current strategies? Justify your choices and back your position with cases and examples.
3. Compare and contrast the strategies of Air Asia in relation to the strategies of a "direct competitor" (of your choice) of the airline. Present your analysis and state which company has done better and explain your stand.
