Contents
1.0. Executive Summary 2- 2.0. Introduction 3
- 3.0. Market entry strategy 3
- 3.1. China 4
- 3.2. India 7
- 3.3. Brazil 8
- 4.0. Conclusion 10
- 5.0. References 12
Description
This report presents a critical evaluation of the market entry strategies which were decided by Rober limited to enter into China, India and Brazil for marketing its products. This paper first discusses about market entry strategies and then one by one critically evaluates the market entry strategies decided by the firm for each of the three countries and presents the reasons for choosing these countries. The report says that the company has decided to enter these countries because they are emerging markets and offer good potential because of huge population and good economic growth. The paper says that the firm has decided to enter China and India through a joint venture mode and through direct exporting mode in Brazil.
