Analytical essay on the Role of Wine Labels

Number of Words : 1737

Number of References : 11

Assignment Key : HMA-340

Contents

  • Content for this assignmentIntroduction 2
  • Content for this assignmentWine Labeling 3
  • Content for this assignmentWine Labels and what the customers expect of them 4
  • Content for this assignmentImpact on guests and staff of the hotel of inconsistent labeling 4
  • Content for this assignmentThe Role of the Hotel Manager in addressing this issue 6
  • Content for this assignmentConclusion 7
  • Content for this assignmentReferences 8

Description

Wine consumption dates back to the times human civilization was first known. Wine preparation has evolved since then and currently wine manufacturing industry is growing at a rapid phase. Between 1998 and 2003 the global wine market has grown by 12 percent (Synergyst, 2006). Global wine industry is becoming sophisticated by the day and the consumers are becoming more choosy about what they drink (Synergyst, 2006). There are varieties of wines apart from the main variety i.e. red and white wine. The wine taste varies depending upon the time it is left to ferment (George, 1989). Some of the costliest wines are matured for over a century. Wines are made of variety of agricultural produces such as grapes, apple, rice, barley, rice and many other fruits and grains (MacNeal, 2001). However, the most popular wine type is the one made from grapes. Varieties of grapes are used to make wines. The common broad category of grapes used to make wines is white grapes and red grapes (MacNeal, 2001). The wines are also accordingly named as red wine and white wine or champagne. Wine labels are important source of information for customer as they convey the information on source and origin of wine. Some wine labels display types of grapes used in making the wine and some do not. When customers at hotels wish to know what the particular wine brand they are ordering is made of, the managers would find themselves in difficulty if the type of grapes is not mentioned on the label. Generic wine labels of wines made in France do not have grape varieties printed and varietal wine labels in Australia have the grape variety printed on the label. This report analyses the how the presence or absence of grape varieties printed on wine labels affect the hotel staff, managers and the guests. The report also recommends measure to deal with the issue when grape varieties are not printed on labels and customers insist on knowing it.

Ready Assignment

75 USD

Full Assignment with reference list delivered by email

Custom Assignment

150 USD

Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours

References

15 USD

Reference list for this assignment will be delivered instantly.

Assignment Preview

Related Assignments

Get A Quote:


Whatsapp contact