Strategic analysis of Kenya Airways

Number of Words : 3441

Number of References : 14

Assignment Key : SK-19716

Contents

  • Content for this assignmentIntroduction 2
  • Content for this assignmentStrategic Analysis of Kenya Airways 2
  • Content for this assignmentRecommendations 7
  • Content for this assignmentConclusion 10
  • Content for this assignmentReferences 12

Description

Organizational success and failure depends on the effectiveness of its strategies. Strategies can be referred to as set of actions and decisions, which enable the organization to formulate and implement plans aimed at achieving desired organizational objectives (Mckeown, 2015). Organizations need to constantly re-visit its strategies and make effective decisions in different processes to achieve sustained competitive advantage (Spender, 2014). Organizations can be successful when it has effective approach to decision making in various aspects of the business. Strategies should consider the competitive forces and align its strategies such that it has an edge over others in the market. Kenya Airways is the national carrier of Kenya and was founded in 1977 (Kenya Airways, 2017). The airline was wholly owned by Government of Kenya till 1995 and was privatized in 1996 (Kenya Airways, 2017). The airline currently is a public-private partnership and the government still holds the largest shares in the company. In spite of the partnership the airlines is facing increased challenges (Kenya Airways, 2017). This report carries out strategic analysis of the Kenya Airways existing strategies using the strategy frameworks and models. The report in the end provides recommendations to overcome the identified issues.

Ready Assignment

135 USD

Full Assignment with reference list delivered by email

Custom Assignment

270 USD

Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours

References

25 USD

Reference list for this assignment will be delivered instantly.

Assignment Preview

Whatsapp contact