Contents
- Introduction
- Online Community and Social networking sites
- Participants of social networking sites
- Different social networking marketing methods
- Characteristics and the Advantages of Social Media Marketing
- Value of marketing through social networking sites
- Basic Online Marketing Principles
- Conclusion
- References
Description
This paper answers the following question –
The development of technology has created choices for marketing communications that did not exist a few years ago. One of these is the development of social networking sites. What impact has the development of these media had on the communications industry, how is it being used by companies and what advantages does it offer over conventional media?