Contents
Introduction 2- Creativity 2
- Why creativity is important? 4
- Role of Creativity in Organizations 6
- Issues Faced by Managers in Encouraging Creativity 7
- Implementation Strategy 8
- Conclusion 10
- References 12
Description
This assignment is based on the following question –
Why is creativity an important aspect of business and organisation? Explain the major issues facing the manager in encouraging creativity in the organisation and supporting creative people in order to improve performance. As well as references to appropriate theory and literature your answer should also refer to some real examples from your own experience, or from the course materials or hypothetical case-studies.
