- Task
Present a current critical strategic analysis of ONE Business Unit within General Electric
You are required to cover the following topics covered in the module:
Resource Audit
Value Systems
Product/Service portfolio (BCG Matrix)
Potential future strategic growth
o Identification of options o Evaluation of options
You may want to focus the analysis on a specific product. This is fine but you will need to make the focus of the analysis clear to the reader.
News & Web Links
The links below provide some starting points but students MUST add their own detailed research to develop the analysis:
https://www.gepower.com/ http://www.marketwatch.com/investing/stock/ge/news https://www.theguardian.com/business/generalelectric https://www.bloomberg.com/quote/GE:US
The following structure is required for the submitted report:
1 Introduction to the report
2 Brief strategic position of the company
3 A critical evaluation of the resources and value systems of the company
4 A critical evaluation of the product/portfolio mix within the SBU
5 A critical analysis and evaluation of KEY future directions for strategic growth
6 Recommendations
