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Effective business communication

Words : 3500
    Case study:
    A multi-national organisation operates in various countries including Australia, Vietnam, India, Oman, and Nigeria. The organisation manufactures and distributes agricultural equipment to local and international clients. In total the organisation has 8,000 employees in five countries and more than 1 million customers worldwide. The head office is based in Australia. In recent years the organisation is facing several communication challenges.
    They include:
    1. Ineffective use of social media such as blogs, wikis, social networks to support teams in sharing ideas, building knowledge bases and task management.
    2. Lack of quality feedback from clients on ways to improve product quality and service delivery
    3. Misunderstandings and lack of trust based upon intercultural communication issues in different contexts
    Assessment Two: Group Work Written Report and Oral Presentation
    Your manager has asked you to develop strategies and plans to improve communication at all levels In order to complete this task, you will need to review relevant academic literature and case studies to provide evidence and examples.
    The report should have the following structure:
    1. Cover page including a title, the names of the group members, the campus, assessment title and lecturer
    2. Table of contents
    3. Introduction
    a. Describe the organisation
    b. Identify the purpose of the report
    c. Detail the scope/boundaries of the report—what is covered what is not
    d. Describe the report outcome
    e. Preview the structure of the report
    4. Analysis of the current situation (literature review of the three presenting issues)
    a. Issue one—social media
    b. Issue two--feedback
    c. Issue three—Intercultural communication
    5. Conclusion—no new information should be presented here—just summarize what you have
    already discussed.
    6. Recommendations—The recommendations should answer what should be done, who
    should do it, and how will the success or failure of the recommendations be measured?
    a. Issue one—social media
    b. Issue two—feedback
    c. Issue three--Intercultural
    7. References—Minimum of 25 (APA format)

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