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Analysis of the case study - Michael Hill International : Controlled expansion and sustainable growth


Words : 3000


You are required to study Case Study 6: 'Michael Hill International:

Controlled expansion and sustainable growth' (p.450) in your

textbook and answer the five questions (see below) at the end of

the case study (p.460).

What elements of global strategic management are apparent in

Michael Hill's initial expansion into Australia?

Critically analyse Michael Hill's diversification into shoes.

Compare and contrast the entry models into Australia, Canada and

the United States.

What factors do you believe Michael Hill included into the feasibility

analysis to move overseas?

The case highlights the fact that the North American market is

fragmented. What are the characterizes of fragmented industries

such as these? How should companies like Michael Hill compete in a

fragmented industry?

The case study primarily focuses on Chapters 6, 8, and 11

of the textbook. However, you are strongly advised to study

other materials such as selected readings in modules plus

any additional sources for the case study. You should

prepare this assignment in 'Essay' format. In preparing

this assignment, you should refer to Chapter

5: ‘Essay writing’ in Summers and Smith 2010,

Communication skills handbook, 3rd edn, John

Wiley and Sons. The use of subtitles is

encouraged in the development of your essay

however, these should be used sparingly. You

may use a brief version of the questions as

subtitles for your assignment. Keep subtitles

short, simple and relevant to the content which

they represent. It is important for essays to

have standard subtitles for 'Introduction'

and 'Conclusion'.






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