Contents
1. Introduction -----------------------------------------------------------------3- 2. About the company -----------------------------------------------------------------3
- 3. Microenvironment analysis --------------------------------------------------------4
- 4. SWOT analysis -------------------------------------------------6
- 5. Market Share -------------------------------------------------- 8
- 6. Positioning ------------------------------------------------------ 8
- 7. Customer Profile ------------------------------------------------ 9
- 8. Competitor analysis ---------------------------------------- 9
- 9. Web based strategies -----------------------------------10
- 10. Stakeholder analysis -----------------------------------12
- 11. Conclusion ---------------------------------------------12
- 12. References ---------------------------------------------------------13
Description
With retail food chain operating in a highly competitive environment now, devising new marketing strategies and tactics alone could save the fast food chains. In addition to it, the opening of the franchises of fast food has further initiated the need for the fast food chains to develop more of retailing and direct to customer strategies.
In this report, we aim to develop an interactive marketing opportunity analysis for “Pizza Capers”. To fulfill the aim, a thorough analysis of Australian market is undertaken to judge the viability of the proposition along with competitor analysis and the suggested marketing strategies. The pizza arena is a fragmented market in Australia today as small franchisees are making their way in this highly competitive sector. So, how can one be a successful pizza operator? To define this, an integrated market analysis of Pizza Capers in Australia has been conducted.
