Contents

• Introduction
• Executive Summary
• Organizational Structure
• ‘Culture’ at Cadbury’s
• Current problems and challenges
• Total Quality Management at Cadbury
• Performance Management
• Critical Analysis
• Recommendation: Areas of improvement and action plans.
• Conclusion.

Description

The focal of this assignment would be a complete analysis of the strategy adopted by Cadbury to carve the name that it holds today and the success that follows. Assignment will adopt a research design that would both qualitatively and quantitatively study the available information to gather in depth mechanics and sequence of approaches involved that enable Cadbury to win a competitive advantage. This report would be utilizing sources such as financial reports, company score card details, journals, etc varied secondary sources of information that critically appreciate the progress of Cadbury and map the varied highs and lows that it encountered/encounters to survive the fierce competition. We will be looking at the complete SWOT analysis of the company to ascertain its place in the market and all the areas of challenges and problems it faces. Per say, would be concentrating on the gaps between theory and practice. Also, how Cadbury addresses these gaps and how far are they successful, if at all. We will be looking at how the company uses its ‘culture’ as a potent tool of marketing strategy, reaching out to masses winning their confidence through their varied range of products. We shall also be briefly studying the rival brands that pose threat to Cadbury and hence keeps the challenge going and how Cadbury copes to not just maintain its hard earned legacy of glory but also how it continuously, persistently grows combating the fierce market scenario. This study would include a through analysis of company’s strengths, weaknesses and the probable action plan to further boost its success. Using the principles of Miles and Snow’s theory of performing business types as discussed in (Robbins & Barnwell 2006)