Research Report on New balance shoe Corporation company - Industrial Study

Number of Words : 5869

Number of References : 25

Assignment Key : SMMFN-6367

Popular By : New Balance Shoe Corporation Corporate strategy, New Balance Shoe Corporation Business strategy, New Balance Shoe Corporation Financial analysis

Contents

  • Content for this assignmentAbstract………………………………………………………………….…2
  • Content for this assignment1. Marketing Perspective…………………….…………....…………2
  • Content for this assignment1.1 Strategic Business Area (SBA)……………..…….….……....3
  • Content for this assignment1.1.1 Mission…….…………….………………………….……..4
  • Content for this assignment1.1.2 Objective..............................................................................4
  • Content for this assignment2. Strategies……………………….……………………………………….4
  • Content for this assignment2.1 Type of strategy……….……………………….………….……4
  • Content for this assignment2.1.1 Corporate strategy…………….………....……………….4
  • Content for this assignment2.1.2 Directional strategy…….……………...………………….4
  • Content for this assignment2.1.3 Portfolio analysis………………….…...………………….4
  • Content for this assignment2.1.4 Parenting strategy………………………………………...5
  • Content for this assignment2.1.5 Business strategy………………….………..……………..5
  • Content for this assignment2.2 Stages of corporate development……………………..…….5
  • Content for this assignment3. Manufacturing Perspective...........................................................7
  • Content for this assignment4. Quality Management System………..….…………………..…..9
  • Content for this assignment4.1 Quality affects business performance...………………….10
  • Content for this assignment5. Financial Perspective……………..…………..………..………….11
  • Content for this assignment5.1 Financial analysis………………...………………..…...…….12
  • Content for this assignment5.2 Poor quality product………….……..………………….…...12
  • Content for this assignment5.2.1 Internal failure costs…………….……………..……….12
  • Content for this assignment5.2.2 External failure costs…………………......…………….12
  • Content for this assignment6. Financial implication to run shoe business…………....….13
  • Content for this assignment 6.1 Current profit/Loss…………………………………………..13
  • Content for this assignment 6.2 Return of investment………………………………….……..13
  • Content for this assignment 6.3 The break - Even……………………………………….……..14
  • Content for this assignmentConclusion………………………………………………………………..14
  • Content for this assignmentReference……………………………………….………………………15,16

Description

New Balance Corporation is one of the largest shoes manufacturing company in United State and made up a greater change in shoe manufacturing industry. Discussion in this report shows that the method of work, advantage and disadvantage going globally, manufacturing process, quality planning, reduce quality product, profit and break-even that related to shoes manufacturing process especially to new balance corporation athletic shoe. ``Endorsed By No One’’ is the philosophy used by this corporation, rather than using celebrities to promo their product, as they confident on their research, quality and design

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