Marketing plan for Procter & Gamble for launching a new brand in Indian Market

Number of Words : 4329

Number of References : 18

Assignment Key : MSMP-18453

Popular By : Strategic analysis of Procter & Gamble

Contents

  • Content for this assignmentIntroduction 4
  • Content for this assignmentSituation Analysis 4
  • Content for this assignmentPESTLE Analysis 4
  • Content for this assignmentPolitical 5
  • Content for this assignmentEconomical 5
  • Content for this assignmentSocial 5
  • Content for this assignmentTechnological 6
  • Content for this assignmentLegal 6
  • Content for this assignmentEnvironmental 6
  • Content for this assignmentCore Competencies 7
  • Content for this assignmentSWOT Analysis 8
  • Content for this assignmentStrengths 8
  • Content for this assignmentWeaknesses 8
  • Content for this assignmentOpportunities 9
  • Content for this assignmentThreats 9
  • Content for this assignmentMarketing Objectives 9
  • Content for this assignmentBrief about Product 9
  • Content for this assignmentSMART Objectives 10
  • Content for this assignmentSpecific 10
  • Content for this assignmentMeasurable 11
  • Content for this assignmentAttainable 11
  • Content for this assignmentRealistic 11
  • Content for this assignmentTimely 11
  • Content for this assignmentMarketing Plan 12
  • Content for this assignmentMarket Segmentation 12
  • Content for this assignmentTarget Market 13
  • Content for this assignmentPositioning & Differentiation 14
  • Content for this assignmentMarketing Mix 15
  • Content for this assignmentProduct 15
  • Content for this assignmentPlace 16
  • Content for this assignmentPrice 16
  • Content for this assignmentPromotion 16
  • Content for this assignmentGlobal & E-business 17
  • Content for this assignmentMarketing Budget 18
  • Content for this assignmentConclusion 19
  • Content for this assignmentReferences 20

Description

This report is based on the following requirement -
Proctor & Gamble is an international company with a number of well-known brands.
Develop a Marketing Plan to address the needs of ONE of the options listed below:
1) The launch of a new brand or product development extension in a country or economic zone you are
familiar with.
2) The launch of a ‘new brand extension’ in a country or economic zone you are familiar with.
3) The launch of existing brand within the current company portfolio into a country or economic zone
where it currently does not exist.

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