Contents
- Introduction 4
- Situation Analysis 4
- PESTLE Analysis 4
- Political 5
- Economical 5
- Social 5
- Technological 6
- Legal 6
- Environmental 6
- Core Competencies 7
- SWOT Analysis 8
- Strengths 8
- Weaknesses 8
- Opportunities 9
- Threats 9
- Marketing Objectives 9
- Brief about Product 9
- SMART Objectives 10
- Specific 10
- Measurable 11
- Attainable 11
- Realistic 11
- Timely 11
- Marketing Plan 12
- Market Segmentation 12
- Target Market 13
- Positioning & Differentiation 14
- Marketing Mix 15
- Product 15
- Place 16
- Price 16
- Promotion 16
- Global & E-business 17
- Marketing Budget 18
- Conclusion 19
- References 20
Description
This report is based on the following requirement -
Proctor & Gamble is an international company with a number of well-known brands.
Develop a Marketing Plan to address the needs of ONE of the options listed below:
1) The launch of a new brand or product development extension in a country or economic zone you are
familiar with.
2) The launch of a ‘new brand extension’ in a country or economic zone you are familiar with.
3) The launch of existing brand within the current company portfolio into a country or economic zone
where it currently does not exist.