Contents

• Introduction 2
• Marketing Orientation 2
• About Emirates Airline 5
• Marketing Orientation- Emirates Airline 6
• Recommendations 8
• Conclusion 8
• References 10

Description

Today, there is an increased emphasis on delivering superior quality products and services to the customers since there needs and expectations continue to evolve over time. Also, technological advancements and increased competition has created a need for ongoing tracking and responsiveness to the ever changing market needs, which has led the focus of organizations on being market oriented. The report discusses the concept of marketing orientation. It then evaluates the marketing orientation at Emirates Airlines, one of the leading airlines in Middle East and in the end provides recommendations to improvise their marketing orientation approach.