Integrated Marketing Communication plan on Owl and Pussy Cat Company

Number of Words : 4075

Number of References : 17

Assignment Key : TMO-18227

Popular By : Owl and Pussy Cat Target Market, Owl and Pussy Cat Advertising strategy

Contents

  • Content for this assignmentIntroduction & Background Information 3
  • Content for this assignmentSegmentation & Target Market Analysis 4
  • Content for this assignmentAdvertising Objectives 5
  • Content for this assignmentProduct Awareness 6
  • Content for this assignmentBrand Awareness 6
  • Content for this assignmentCreation of Enthusiasm 7
  • Content for this assignmentBrand Loyalty 8
  • Content for this assignmentBrand Image 8
  • Content for this assignmentCreative Advertising Strategy 8
  • Content for this assignmentMedia Plan 10
  • Content for this assignmentConclusion 12
  • Content for this assignmentReferences 13

Description

Owl and Pussy Cat is a medium sized enterprise which has developed mobile phone to target the potential tween market. The company provides advanced security options for parents and has also included attractive looks and latest technologies as the main attributes of the mobile phone. This would help in influencing the parents and care takers, which are very essential due to the financial dependency of the tweens on themto buy mobile phone. The paper discusses the target segment analysis, advertising objectives and strategies which would allow the company to identify the implementation process of launching their new mobile phone which can effectively influence the target audience and add to their customer base. The media plan chooses to address parents and caretakers as well as the tweens by producing two distinct television commercials in order to appeal to both of them.

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