Contents
- Executive summary 1
- Introduction 3
- About the organization 3
- Analysis of the product 4
- SWOT analysis 4
- TOWS analysis 5
- Market analysis 6
- PEST analysis of the Toyota car in the UK market 6
- Target market 7
- Competitor’s analysis 8
- Conclusion 9
- Bibliography 10
Description
Marketing is an important function of an organization. The success of a product depends on a large extend on its marketing strategy. Toyota is one of the leading car manufactures and has come up with a unique concept of a car that can be customized according to the requirements of the customers. The report highlights the market analysis and the product analysis for the new concept car of Toyota