International Marketing Report on Ya Kun Kaya Toast Singapore

Number of Words : 1492

Number of References : 6

Assignment Key : MY-18634

Contents

  • Content for this assignmentIntroduction 3
  • Content for this assignmentAbout Ya Kun Kaya Toast, Singapore 3
  • Content for this assignmentSTEEP Analysis 3
  • Content for this assignmentSWOT Analysis 5
  • Content for this assignmentMarket Analysis 6
  • Content for this assignmentMarketing Strategy 6
  • Content for this assignmentObjectives 6
  • Content for this assignmentTarget Markets 7
  • Content for this assignmentMarket Positioning 7
  • Content for this assignmentMarketing Mix 7
  • Content for this assignmentImplementation and Control 8
  • Content for this assignmentConclusion 8
  • Content for this assignmentReferences 10

Description

The success or failure of an organization in a new international market depends in how well it plans its marketing strategy by analyzing the various external parameters and by utilizing the internal competencies. Ya Kun Kaya Toast is a Singapore-based chain of cafés, which offers kaya toasts having a spread made from proprietary recipe. It already has many outlets in Singapore and also has its outlets in six different countries. The café already has its presence in few cities in China and looking to expand its business in Beijing. As per the environmental analysis of Beijing it is a favorable location for the café to open its outlet in the city. With the right mix of product, place, price and promotion the café would be able to create brand awareness and position itself effectively in the market.

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