Contents

• Introduction
• Background of the Company
• Analysis of Business Environment in Oman
• Macro (PESTEL Analysis)
• Political
• Economic
• Social
• Technological
• Environmenta
• Legal
• Micro (Porter Five Forces)
• Buyer’s Power
• Supplier’s Power
• Effect of Substitutes
• Threat from New Competitor’s
• Rivalry
• Analysis of Business Environment in Qatar
• Macro (PESTEL Analysis)
• Political
• Economic
• Social
• Technological
• Environmental
• Legal
• Micro (Porter Five Forces)
• Buyer’s Power
• Supplier’s Power
• Effect of Substitutes
• Threat from New Competitors
• Existing Rivalry
• Online Retail Sector Analysis in Oman and Qatar
• Oman
• Qatar
• Competition Analysis in Oman and Qatar
• Oman
• Qatar
• SWOT Analysis
• Strength
• Weakness
• Opportunity
• Threat
• Analysis on Entry Mode
• Oman
• Qatar
• Mode of Countering Challenges
• Cultural
• Oman
• Qatar
• Trade and Operational
• Oman
• Qatar
• Recommendations
• Conclusions
• References
• Appendix 1-6

Description

The report mainly focuses on the international expansion activities of an online retailer, Amazon.com based in United States. International expansion of the company here is dealt relating to two markets, Oman and Qatar. The paper would highlight on the business environment of these two countries before rendering a SWOT Analysis of the company thereby reflecting on opportunities and threats gained. Process of countering cultural and business challenges are dealt in separately before rendering effective recommendations thereof.