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Assignments on Hotel Management

Below are Essay & Assignments tackled by us on Hotel Management

Showing 1 to 7 of 7 results

A critical strategic analysis of Marriott’s merger with Starwood Hotels

Introduction 3
Evaluating the levels of strategy 4
Analysing the generic position 4
An evaluation of the key stakeholders 6
Critically analysing the external factors 7
PESTLE analysis 7
Political factor that drive the merging strategy 7
Economic factors that drive the merging strategy 8
Social factors that drive the merging strategy 8
Technological factors that drive the merging strategy .....

A STRATEGIC PLAN OF REVENUE MANAGEMENT FOR RESIDENTIAL CONDOMINIUM AND HOTEL

Customer focus 3
Strategy for use of the local market 3
Strategy for foreign markets 4
Strategy to use for corporate and government accounts 5
Sales proposal 6
Account management 6
Sales activities and exhibits 7
Financial ability 7
Occupancy and revenue targets 7
Service apartment’s occupancy and revenue 9
Average customer cost 10
Percentage (%) of sales lost 10
Percentage (%) of negl.....

Critical Analysis of the Article “Hotel Brand Strategy” by John W O'Neill & Anna S. Matilla

• Value of branding is considered as essential marketing strategy component
• Corporates consider diverse branding strategy increases market share
• Brand personality can be salient feature depending on which guests choose brand
• Brands connect with guests at emotional level
• Brand affiliation influences hotel revenue and is viewed as important quality cue
• There are various ways.....

Essay analysing the issues of House Keeping and Guest Cycle in the Hotel Management industry

• Introduction
• Guest cycle
• Maintenance
• Management and Operational Issues in Housekeeping and Laundry
• Conclusion
• References

Report on branding theory with respect to hotels

Introduction 3
Concept of branding theory in marketing 3
Relevance and use of branding theory in the hotels 5
Positive Aspects of Using Branding Theory 7
Negative Aspects of Using Branding Theory 9
Conclusion 10
References 11

Report on Revenue Management strategy of a hotel

This report is based on the following requirement -

Project Description: 
• Interview a Hotel General Manager or Head of Revenue Management and find their revenue strategy for their property.  
• Explain in a 8‐9 page paper how the interviewee has come to make the decisions regarding the strategy (STAR reports, cold calling, internet searches) {8‐9 pages will be of the Main Body, not the t.....

Strategic analysis of Rotana Hotel Management Corporation

Introduction 2
External Analysis of the Business Environment 2
Internal Analysis of Rotana Hotel Management Corporation 4
Evaluation of the Current Strategy of Rotana Hotel Management Corporation 5
Conclusion 9
References 10

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