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Below are Essay & Assignments tackled by us on Marketing

Showing 71 to 80 of 471 results.

  • Analytical essay on the Role of Wine Labels
  • Introduction 2
    Wine Labeling 3
    Wine Labels and what the customers expect of them 4
    Impact on guests and staff of the hotel of inconsistent labeling 4
    The Role of the Hotel Manager in addressing th...More

    Introduction 2
    Wine Labeling 3
    Wine Labels and what the customers expect of them 4
    Impact on guests and staff of the hotel of inconsistent labeling 4
    The Role of the Hotel Manager in addressing this issue 6
    Conclusion 7
    References 8
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  • Article critique of 'Cultural values and Effective executional techniques in advertising'
  • • Introduction
    • Cultural influence on advertising effectiveness: An overview
    • Assessment of research methodology
    • Relevance of findings
    • References
    ...More

    • Introduction
    • Cultural influence on advertising effectiveness: An overview
    • Assessment of research methodology
    • Relevance of findings
    • References
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  • Arts Marketing Theory & Practice assignment
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  • Assessing Potential Markets for Bright Trucks Ltd
  • This report is based on the following task -

    The Task

    Emerging economies are becoming key targets for companies wanting to expand in international markets. Assume you are Senior Expert in the I...More

    This report is based on the following task -

    The Task

    Emerging economies are becoming key targets for companies wanting to expand in international markets. Assume you are Senior Expert in the International Market Research Department of a trucks manufacturing company, Bright Trucks Ltd. The headquarters of Bright Trucks Ltd. is located in London, UK, and markets its trucks worldwide. Its strategy is to get a good foothold in emerging markets, and has various production and marketing operations in several Asian and European emerging markets. Considering their further expansion the management believes that their company has huge potential in the African market. However, preliminary investigation has identified that three countries, Egypt, Morocco, and South Africa, are the only countries described as ‘emerging economies’. 

    As its key strategy is to exploit opportunities in emerging economies, Bright Trucks Ltd. wants to look into the emerging economies of the African continent. The following is the brief you are given by the General Manager: Bright Trucks Ltd. wants to know which of the three markets it should enter first, therefore undertake a comparative analysis. In your analysis examine the investment environment, effects of governments’ interventionist policies, the market potential, the impact of regional integration initiatives, if any, and related issues with a clear identification of opportunities and threats in each of these markets. Recommend which country should the company entre first, explain why, and indicate how it should enter this market with justification.
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  • Assessing Potential Markets in Emerging Economies
  • This report is based on the following requirement -

    The Task

    Emerging economies are becoming key targets for companies wanting to expand in international markets. Often BRICS (Brazil, Russia, I...More

    This report is based on the following requirement -

    The Task

    Emerging economies are becoming key targets for companies wanting to expand in international markets. Often BRICS (Brazil, Russia, India, China, and South Africa) have been synonym to emerging markets.

    Star Trucks Ltd. is a trucks manufacturing company, with a production plant in Bedford, UK, and Head Office in London, UK. It markets its trucks mainly in the EU (European Union), the Middle Eastern, and other Mediterranean Region markets. Management has realised that these markets are nearly saturated and its new strategy is to go worldwide and get a good foothold in emerging markets.

    Assume you are General Manager of a marketing consulting firm, Market Solutions International Ltd. The CEO of Star Trucks Ltd. has approached you to assess opportunities in the emerging markets. The following is the Brief you are given by the CEO:

    “Considering Star Trucks Ltd. being a medium sized company we want to expand cautiously and step by step. While operating in all BRICS economies is a long term objective at first we want to identify the most prospective market to enter. To identify this market we need to research one country in each of the continents. i.e.:
    Brazil (from South America)
    India (from Asia), and
    South Africa (from Africa)

    We want to know which of these three markets the firm should enter first, therefore we want you to undertake a comparative analysis. In your analysis examine the investment environment, effects of governments’ interventionist policies, the market potential, the impact of regional integration initiatives, if any, and related issues with a clear identification of opportunities and threats in each of these markets. Recommend which country should the firm entre first, explain why, and indicate how it should enter this market with justification. Resource wise, we are confident that we will have no problem to undertake the opportunities your report will identify for us”.

    Based on the above Brief prepare a report to the attention of the CEO of Star Trucks Ltd.

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  • Assignment analysing the competitive position of Coles Supermarkets
  • • Introduction
    • External Factor Analysis on Coles
    • Porter’s Five Forces Model on Coles
    • SWOT Analysis of Coles
    • Resources and Capabilities
    • Value Chain analysis on Coles
    • Sources of Cost E...More

    • Introduction
    • External Factor Analysis on Coles
    • Porter’s Five Forces Model on Coles
    • SWOT Analysis of Coles
    • Resources and Capabilities
    • Value Chain analysis on Coles
    • Sources of Cost Efficiency
    • Core Competencies of Coles
    • Criterion of Inimitability
    • Core Values of Coles
    • Conclusion
    • References
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  • Assignment exploring different aspects of Marketing Management
  • Marketing mix models are used by marketers to design marketing strategies for their product or service. The marketers make use of this model for optimal utilization of resources in production of goods...More

    Marketing mix models are used by marketers to design marketing strategies for their product or service. The marketers make use of this model for optimal utilization of resources in production of goods and services. The marketing mix can be adjusted so as to meet the changing demand of the customers. The marketing mix comprises of 4 Ps of Marketing as product, price, place and promotion. The extended P’s of Marketing Mix are people, process and physical evidence. The additional three P’s have been introduced in marketing as the market is more customers oriented. The service marketing is playing a dominating role in the market. Services market are increasing in importance and growing at a faster pace as compared to the product market. They comprise of set of activities, benefits in relation to the product sold out. ... Less

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  • Assignment exploring new target market in Asia for Moevenpick Hotels and Resorts, A swiss based Hospitality company
  • 1. Contents of the assignment – Background………………………………………………………………………..3
    2. Business Prospects in Korea………………………………………………………3
    3. Challenges faced by Moevenpick Hotels and Resorts in Korea………………….6
    ...More

    1. Contents of the assignment – Background………………………………………………………………………..3
    2. Business Prospects in Korea………………………………………………………3
    3. Challenges faced by Moevenpick Hotels and Resorts in Korea………………….6
    4. Conclusion………………………………………………………………………..7
    5. References………………………………………………………………………...
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  • Assignment on ‘The future environment for a chosen brand and its impact on marketing decisions’
  • The ‘evil’ effects of globalization and technology changes have been well documented and received a lot of attention. Various researches have taken place on specific aspects that have been affected as...More

    The ‘evil’ effects of globalization and technology changes have been well documented and received a lot of attention. Various researches have taken place on specific aspects that have been affected as a result of the phenomena. There have been an equal number of ways in which researchers on the other side have detailed the benefits of the phenomena and suggested ways in which it can be worked out (Stiglitz, 2006). The recent economic situation has added a new dimension to this argument and companies have had to look more closely at all their processes from the obvious economic and manufacturing processes to ones such as the impact on the environment, etc. It has been seen that companies who have looked and planned at their future have had more chances of surviving. Companies that have not made room for unexpected situations have suffered the most in spite of adopting the latest in technology and practicing the most advanced marketing strategies. Therefore, more recently there has been an increased interest in the methods to plan for the future not only with respect to the economic policies but the marketing and other functions as well. By short term and long term planning, companies will be able to better deal with crises. Hence, in the below sections we deal with the most important factors that can affect a company’s activities and try to look at how they might evolve so that the company can internally deal with these changes. However, a haphazard study of the most important factors that influence the business would not be very useful and hence the diffusion model of study is adopted.


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  • Assignment on ‘The market research process of Nova Cosmetics Ltd’
  • Marketing forms an important activity in the manufacture of a particular product or in the delivery of a particular service. Due to maturity in the service industry, marketing has also gained importan...More

    Marketing forms an important activity in the manufacture of a particular product or in the delivery of a particular service. Due to maturity in the service industry, marketing has also gained importance. The various activities that constitute marketing are also constantly expanding. However, the input to the entire process which contains information on what a consumer wants and desires is produced through the market research process. In order to have accurate data, it is important to carry out primary research which can prove to be costly (MacDaniel & Gates, 1998). Therefore, in the below sections, the market research process of Nova Cosmetics Ltd is carried out so that it assists the company is gathering useful information that can be used to launch a new designer perfume brand.

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