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Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 411 to 420 of 471 results.

  • Research report on ‘Impact of Branding on Buying Behaviour for International Brands in India’
  • Globalisation is the key word these days for sustainability for the companies throughout the world. More and more companies are expanding their business to new frontiers. At this stage the companies a...More

    Globalisation is the key word these days for sustainability for the companies throughout the world. More and more companies are expanding their business to new frontiers. At this stage the companies are required to understand how branding could be used while entering a new market overseas. The aim of the research is to evaluate how international brands affect the buying behaviour of Indian students (below age 21 Yrs.) with special focus on the branding strategies adopted by Marks and Spencer when they entered Indian market. This research is based on the information collected from primary as well as secondary sources. Researcher has performed a detailed study of the literature review of the role and function of branding in general way and also with context to international marketing. In the era of globalisation, the students have been thrown open to a plethora of options to choose from. The literature search revealed that branding has emerged as a tool to differentiate a product from the several others and also as a cue to the customers to help in making informed and easy buying decision. The primary survey of the Indian students revealed that the students have been giving significant importance to the brand associated with the product while making their buying decision. According to them they have specific expectations from the given brand based on the image and information on the brand and the same image and expectations are also extended to the products and services associated with the product. ... Less

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  • Research Report on New balance shoe Corporation company - Industrial Study
  • Abstract………………………………………………………………….…2
    1. Marketing Perspective…………………….…………....…………2
    1.1 Strategic Business Area (SBA)……………..…….….……....3
    1.1.1 Mission…….…………….………………………….……..4
    1.1.2 Objective........More

    Abstract………………………………………………………………….…2
    1. Marketing Perspective…………………….…………....…………2
    1.1 Strategic Business Area (SBA)……………..…….….……....3
    1.1.1 Mission…….…………….………………………….……..4
    1.1.2 Objective..............................................................................4
    2. Strategies……………………….……………………………………….4
    2.1 Type of strategy……….……………………….………….……4
    2.1.1 Corporate strategy…………….………....……………….4
    2.1.2 Directional strategy…….……………...………………….4
    2.1.3 Portfolio analysis………………….…...………………….4
    2.1.4 Parenting strategy………………………………………...5
    2.1.5 Business strategy………………….………..……………..5
    2.2 Stages of corporate development……………………..…….5
    3. Manufacturing Perspective...........................................................7
    4. Quality Management System………..….…………………..…..9
    4.1 Quality affects business performance...………………….10
    5. Financial Perspective……………..…………..………..………….11
    5.1 Financial analysis………………...………………..…...…….12
    5.2 Poor quality product………….……..………………….…...12
    5.2.1 Internal failure costs…………….……………..……….12
    5.2.2 External failure costs…………………......…………….12
    6. Financial implication to run shoe business…………....….13
    6.1 Current profit/Loss…………………………………………..13
    6.2 Return of investment………………………………….……..13
    6.3 The break - Even……………………………………….……..14
    Conclusion………………………………………………………………..14

    Reference……………………………………….………………………15,16
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  • Review of Academic Journal ‘Development and Testing of an E-Commerce Web Site Evaluation Model’ by Joia and de Oliveira (2008)
  • The purpose of this essay is to critically analyse the article of Joia and de Oliveira (2008) titled ‘Development and Testing of an E-Commerce Web Site Evaluation Model.’ The article is focused on the...More

    The purpose of this essay is to critically analyse the article of Joia and de Oliveira (2008) titled ‘Development and Testing of an E-Commerce Web Site Evaluation Model.’ The article is focused on the use of the internet in marketing in that it seeks to explain how marketing on the internet (the focus is on electronic retailing) can influence purchasing attitudes and intention. By developing a model of consumer purchasing and technological acceptance, the article finds that, in the case of CD music, “ease of use, trust, pleasure, and attractiveness as perceived by visitors to CD e-retailing Web sites are key issues for understanding customer attitude and purchasing” (Joia and de Oliveira 2008: 37). While this finding is based on a relatively robust empirical model, the article nevertheless has its problems and limitations. The implication is that the findings of the article need to be treated with a degree of caution by marketing practitioners.
    The essay is structured as follows. The first section outlines the key contention of the article and its relationship to the marketing literatures. This is followed by a discussion that identifies and outlines the practical implications of the research. The final section provides a critique of the article’s limitations.
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  • Review of an academic journal on Internet & Marketing
  • The purpose of this essay is to critically analyse the article of Joia and de Oliveira (2008) titled ‘Development and Testing of an E-Commerce Web Site Evaluation Model.’ The article is focused on the...More

    The purpose of this essay is to critically analyse the article of Joia and de Oliveira (2008) titled ‘Development and Testing of an E-Commerce Web Site Evaluation Model.’ The article is focused on the use of the internet in marketing in that it seeks to explain how marketing on the internet (the focus is on electronic retailing) can influence purchasing attitudes and intention. By developing a model of consumer purchasing and technological acceptance, the article finds that, in the case of CD music, “ease of use, trust, pleasure, and attractiveness as perceived by visitors to CD e-retailing Web sites are key issues for understanding customer attitude and purchasing” (Joia and de Oliveira 2008: 37). While this finding is based on a relatively robust empirical model, the article nevertheless has its problems and limitations. The implication is that the findings of the article need to be treated with a degree of caution by marketing practitioners.
    The essay is structured as follows. The first section outlines the key contention of the article and its relationship to the marketing literatures. This is followed by a discussion that identifies and outlines the practical implications of the research. The final section provides a critique of the article’s limitations.
    ... Less

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  • Review of the Magellan Sutera Resort Malaysia
  • • Executive summary
    • Resort Overview
    • The location
    • The climate
    • The style of the resort
    • The facilities of the resort
    • The Magellan Sutera pricing
    • Main reasons for visiting the resort ...More

    • Executive summary
    • Resort Overview
    • The location
    • The climate
    • The style of the resort
    • The facilities of the resort
    • The Magellan Sutera pricing
    • Main reasons for visiting the resort
    • How to reach there
    • External analysis of Malaysia and prospective of tourism
    • External analysis of the target market making countries
    • Changes in political and legislative scenarios to affect the outbound tourism
    • Trends in society values and habits
    • Economic conditions and growth forecasts
    • One Week Guest Activity Program
    • Situational Analysis
    • SWOT analysis of Magellan Sutera
    • Strategic Planning
    • Recommendation
    • List of References
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  • Risk Management plan for a web development and hosting company is Sydney
  • Introduction 2
    A Brief Background of the Company 2
    Risk Management - A Theoretical Perspective 4
    Risk Management in ICT Companies 5
    Risk Types 6
    Risk Identification, Analysis & Treatment 7
    Risk ...More

    Introduction 2
    A Brief Background of the Company 2
    Risk Management - A Theoretical Perspective 4
    Risk Management in ICT Companies 5
    Risk Types 6
    Risk Identification, Analysis & Treatment 7
    Risk Analysis of the Company 9
    Risk Identification 9
    Current Risk Management Plan of the Company 10
    Proposed Risk Management Plan 11
    Risk Register 11
    Qualitative Risk Analysis 12
    Risk Treatment Plan 13
    Conclusion 16
    References 18


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  • Role of service in Strategic Marketing
  • N/A...More

    N/A ... Less

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  • Role of technology and innovation in the customer relationship management and its effectiveness in business growth and profitability
  • Introduction 2
    Literature Review 2
    Research Questions 6
    Research Objectives 7
    Research Methodology 7
    Research Design 8
    Data Collection Methods 9
    Research Philosophy 11
    Population and Samples 1...More

    Introduction 2
    Literature Review 2
    Research Questions 6
    Research Objectives 7
    Research Methodology 7
    Research Design 8
    Data Collection Methods 9
    Research Philosophy 11
    Population and Samples 12
    Analysis and Findings 12
    Conclusions, Recommendations & Limitations 13
    References 15
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  • Semiotic analysis of a media text - Olay
  • This paper is based on the following question –

    Do a semiotic analysis of a media text (an advertisement, a news article, etc.). You must use the appropriate semiological concepts (i.e the sign an...More

    This paper is based on the following question –

    Do a semiotic analysis of a media text (an advertisement, a news article, etc.). You must use the appropriate semiological concepts (i.e the sign and its components; denotation and connotation). Make sure you focus on the connotative level which will allow you to interpret the ideological content of the media text. Also try to include some of the other conceptual tools we have learned to read and interpret images.
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  • Service review of Bakerzin and Canele Patisserie in Singapore
  • • Product
    • Price
    • Promotion
    • Place
    • Physical evidence
    • People
    • Process
    • Swot analysis
    • Performance excellence
    • References
    ...More

    • Product
    • Price
    • Promotion
    • Place
    • Physical evidence
    • People
    • Process
    • Swot analysis
    • Performance excellence
    • References
    ... Less

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