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Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 281 to 290 of 471 results.

  • Marketing plan for Bio Systems Engineering
  • Biosystems Engineering as discussed earlier is an Australian consultancy firm which aims to produce innovative, safe and environment friendly solutions for agriculture, food, forestry, water and energ...More

    Biosystems Engineering as discussed earlier is an Australian consultancy firm which aims to produce innovative, safe and environment friendly solutions for agriculture, food, forestry, water and energy sectors (Biosystems, 2012). They are involved in research and development projects for government bodies, city council and many other institutions. They have executed projects for a range of advanced technology machinery, research equipment, systems for analyzation and evaluation (Biosystems, 2012). It has a list of clients who mostly are from Australia. National Center for Engineering in Agriculture is the government body who acts as an affiliate commercially. Biosystems Engineering has a joint venture with Future Farm Industries Cooperative Research Center (FFICRC) to design innovative farming methods and technologies to help improve the agricultural production inspite of the changes in climate (Biosystems, 2012) .The Company has good clients within Australia but has not expanded itself internationally except for Canada and New Zealand. It is a small scale company and depends on funding to carry out major innovations (Biosystems, 2012). Thus it can be figured out that the company has poor corporate communication, lack of effective marketing, non-effective online presence. Thus company has a limited market which can lead to saturation of the business. Due to limited market and range of products the business can be affected if it does not implement strategies to explore for new products and regions.The products cost is at a higher range since the products are designed to serve the desired expectation of the clients which involves advanced technology and technical experts to design and implement. The company has its base only at Toowoomba (Biosystems, 2012) and does not have any offices elsewhere, which is not very feasible for the clients to visit and discuss the projects. The company has very limited online presence and does not discuss much about the product specification, features etc. Currently the company is dependent on the clients within the country which might saturate so there is a necessity for them to explore new regions by extensive promotions and tie-ups. This paper identifies the shortfalls in the marketing efforts of Bio Systems Engineering and provides action plan to overcome the those limitations in order for the company to achieve higher productivity and profitability. ... Less

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  • Marketing Plan for Far Horizon
  • Leisure marine industry in the UK has seen a marked growth the recent past. Although, the sales of high end boats and yachts are hit due to recession there is still ample scope for mid and smaller siz...More

    Leisure marine industry in the UK has seen a marked growth the recent past. Although, the sales of high end boats and yachts are hit due to recession there is still ample scope for mid and smaller sized yachts. Far Horizon has been catering to inshore market of yachts and dinghies. However, the company is currently planning to expand its product portfolio to achieve sustained profitability in the long run. The company has a sizeable presence in the market and its existing resources could help the expansion plan. However, its inexperience in the deep water marine equipment manufacturing could act as a hindrance to its success in the expansion plan. Political, technological, environmental and legal macro economical factors are conducive to the expansion plan. However, due to the current recession, the economical and social factors do not favor the new venture at least in the current situation. However, since the company is adopting low cost approach, it could very well make a mark in the market. The company is expected to breakeven the investment into expansion plans within a year and a half.
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  • Marketing Plan for Georgia Coffee in Australian Market
  • Irrespective of age refreshment plays an important part in the lives of people. Food especially snacks are more refreshing when we have a soft drink along with it. When we are tired or tensed these so...More

    Irrespective of age refreshment plays an important part in the lives of people. Food especially snacks are more refreshing when we have a soft drink along with it. When we are tired or tensed these soft drinks really do rejuvenate us. Today the coffee business in Australia, which was in a premature state, is showing great development .Though it caters only to the minor needs of the country, it has realized the business prospects (Neil, 1998)..Coffee industry has a bright future ; today huge investments are made and this industry is providing employment to millions in the agrarian sector of Australia. The present brands of coffee in Australia are popular all over the world and new brands of coffee are also entering the market. Coffee industry gained momentum in mid 1980s once again when machine harvesting techniques were developed and it has made a name for itself in national and international markets. But to remain in this global international market it needs persisting investment and a superior quality product Georgia Coffee is looking forward to expand in Australia and it has a great scope for its business development. ... Less

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  • Marketing plan for HMV to enter into Indian market
  • Introducing a new brand in an alien country has its own challenges. First off, marketing conditions in the host country could be completely different from the parent country where the brand was develo...More

    Introducing a new brand in an alien country has its own challenges. First off, marketing conditions in the host country could be completely different from the parent country where the brand was developed first. Even though the market in the host country appears attractive at the outset, the ground realities could be completely different and the introduction of the new brand might not result in the desired objectives. A careful analysis of the market conditions and the company’s own strengths and weaknesses have to analyzed before decision is taken as to whether to introduce the brand or not. Careful planning can avoid many unwanted losses. This paper analyses the market of India for the introduction of HMV brand audio and video products. The paper does a careful study of macro and micro environmental analysis, SWOT analysis, market segmentation, the 7Ps and also provides measurement and control plan for marketing efforts. ... Less

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  • Marketing plan for McDonalds in Oman
  • McDonald’s in Oman wants to introduce a new product into the Oman markets. The main product to be introduced into the market is happy meal, which mainly targets the young children in Oman. In order to...More

    McDonald’s in Oman wants to introduce a new product into the Oman markets. The main product to be introduced into the market is happy meal, which mainly targets the young children in Oman. In order to reach the young children, TV advertisements, among several other strategies outlined in the plan are recommended. According to the plan, McDonald’s has a number of competitive advantages over the other players in the market, the major one being the fact that the firm has made a name in the markets as a respectable brand. Besides, the firm has always strived to adopt various kinds of technological tools in the production of its products, something that has placed it above the other competitors in the markets. Happy meal will be different from the other products that are being offered by the other players in the industry, and this will play a major role in the enhancement of the sales that will be made. The product will be unique, and at the same time, it will be very easily identifiable with the young children. ... Less

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  • Marketing plan for Munchee brand Chocolate Marie biscuit
  • The given study is about a brand called Munchee brand chocolate Marie Biscuit which one of the most leading manufacture of biscuits in Sri Lanka. The study is mainly focussed on to assess the present ...More

    The given study is about a brand called Munchee brand chocolate Marie Biscuit which one of the most leading manufacture of biscuits in Sri Lanka. The study is mainly focussed on to assess the present marketing approaches of the company, that is where they are presently and how is it performing in the Sri Lankan market with compare to its other competitors. To understand the present position of the company it is important to first know about the company’s mission and vision statement of the company form which an idea can be generated what the goals and objectives are set by the company. Secondly, to identify the present position it is important to know about the market scenario of the company which mainly includes marketing objectives and goals, competition analysis, market size and growth, pricing present positioning, value propositions. For every company brand name, segmentation and objectives plays a very vital role. This study will contain the review about the Munchee brand chocolate Marie Biscuit that can be found in the Sri Lankan market and having a look into the selling factors with regard to the brand. The study also will present a concise insight to the terms and will take out the examples from the selected brand (Mowen, 2014). ... Less

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  • Marketing plan for Powerade for entry into Indian market
  • The paper discusses marketing plan for Powerade launch on the Indian soils. Powerade is a sports drink, this market is globally expanding due to the increased consumer awareness. Powerade which is a p...More

    The paper discusses marketing plan for Powerade launch on the Indian soils. Powerade is a sports drink, this market is globally expanding due to the increased consumer awareness. Powerade which is a product of coca cola paves its way in Indian market and the marketing plan in the paper will be a tour from analysing the Indian market for sports drink and the actual launch of the product in the market. The market for sports drink in India is gradually expanding as the brand educates the customers. ... Less

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  • Marketing Plan for Procter & Gamble (P&G)
  • N/A
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    N/A
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  • Marketing plan for Procter & Gamble for launching a new brand in Indian Market
  • This report is based on the following requirement -
    Proctor & Gamble is an international company with a number of well-known brands.
     
    Develop a Marketing Plan to address the needs of ONE of the o...More

    This report is based on the following requirement -
    Proctor & Gamble is an international company with a number of well-known brands.
     
    Develop a Marketing Plan to address the needs of ONE of the options listed below:
     
    1) The launch of a new brand or product development extension in a country or economic zone you are
    familiar with.
    2) The launch of a ‘new brand extension’ in a country or economic zone you are familiar with.
    3) The launch of existing brand within the current company portfolio into a country or economic zone
    where it currently does not exist.

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  • Marketing plan for Razzle Holidays
  • Razzle Holiday (RH) grew from the Thomas Travel (TT), a private limited company set up in 1951 by Trevor Thomas as a traditional travel agency offering travel tickets and coach/train based family pack...More

    Razzle Holiday (RH) grew from the Thomas Travel (TT), a private limited company set up in 1951 by Trevor Thomas as a traditional travel agency offering travel tickets and coach/train based family package holidays to popular resorts. In the past five decades, RH has seen a lot of ups and downs in search of newer policies to expand their business and profits in the market. Since 1998, the company has been running in the hands of junior members of the family. ... Less

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