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Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 231 to 240 of 471 results.

  • Integrated marketing communications plan for the northern Australian town Nester to develop it as an important Tourist spot
  • The tourism industry forms an important part of the economy of any nation. The Australian tourism industry is also similar by employing 1 in every 9 Australians. The Australian tourism industry also c...More

    The tourism industry forms an important part of the economy of any nation. The Australian tourism industry is also similar by employing 1 in every 9 Australians. The Australian tourism industry also consist of a number of private public partnerships, however, it has evolved unique characteristics in alignment with the preferences of its citizens. It is endeavoured to develop an effective integrated marketing communications plan for the northern Australian town Nester so that it can be developed as an important tourism hotspot. The geographical location of the region offers a number of advantages to the town. It can therefore be developed in three ways. First as an early historic town, as a gateway to visit more exotic natural places and as a vacation destination that combines a number of attractions. As a consequence, there are three target segments that are reached through the adoption of an effective media plan. One of the underlying principles of the entire integrated marketing plan is that of sustainability though non-commercialization. This will mean intense involvement of the local administration and effective use of non-commercial media sources such as internet forums, adventure magazines, and etcetera. ... Less

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  • Interactive Marketing Opportunities Analysis of Pizza Capers
  • With retail food chain operating in a highly competitive environment now, devising new marketing strategies and tactics alone could save the fast food chains. In addition to it, the opening of the fra...More

    With retail food chain operating in a highly competitive environment now, devising new marketing strategies and tactics alone could save the fast food chains. In addition to it, the opening of the franchises of fast food has further initiated the need for the fast food chains to develop more of retailing and direct to customer strategies.
    In this report, we aim to develop an interactive marketing opportunity analysis for “Pizza Capers”. To fulfill the aim, a thorough analysis of Australian market is undertaken to judge the viability of the proposition along with competitor analysis and the suggested marketing strategies. The pizza arena is a fragmented market in Australia today as small franchisees are making their way in this highly competitive sector. So, how can one be a successful pizza operator? To define this, an integrated market analysis of Pizza Capers in Australia has been conducted.


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  • Internal Marketing Audit of Starbucks
  • N.A....More

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  • International Business Management assignment on Packo Manufacturing company, Australia
  • Executive summary
    Introduction
    Industry Analysis
    Packo’s industry
    Statistics of size and growth of relevant industry
    Key location
    Government role
    Market Analysis
    Market segment
    Target market ...More

    Executive summary
    Introduction
    Industry Analysis
    Packo’s industry
    Statistics of size and growth of relevant industry
    Key location
    Government role
    Market Analysis
    Market segment
    Target market
    Competitor Analysis
    Swot Analysis
    International Strategy
    Mode Of Entry
    Structure
    Control Measures
    Functional Strategies
    Marketing strategy
    Human Resource Strategy
    Financial Issues for Packo
    Conclusion and Forecast
    Recommendations
    References
    Appendix
    List of abbreviations

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  • International Business Report on BreadTalk to enter into Australian Market
  • Executive Summary 2
    Chapter 1.0. Introduction 4
    1.1. Company Overview 4
    Chapter 2.0. Assessment of Bread Talk 5
    2.1. Environment Analysis 5
    2.2. Economic & Geographic Influences 6
    2.3. Political...More

    Executive Summary 2
    Chapter 1.0. Introduction 4
    1.1. Company Overview 4
    Chapter 2.0. Assessment of Bread Talk 5
    2.1. Environment Analysis 5
    2.2. Economic & Geographic Influences 6
    2.3. Political & legal influences on proposed activities 8
    2.3.1. Government and recent political developments 8
    2.3.2. Formal trade and/or investment barriers 8
    2.3.3. Governmental support for international businesses 9
    2.3.4. Intellectual property rights protection 9
    2.4. Social and cultural influences 9
    Chapter 3.0. Recommendations 10
    3.1. Reasons for Internationalizing of BreadTalk 10
    3.1.1. Opportunities and threats of internationalizing 11
    3.2. Process of internationalizing 12
    3.3. Adaptations from existing practices 13
    3.3.1. Organization Architecture 13
    3.3.2. Hiring & Promotion Practice 14
    3.3.3. Marketing Tactics 14
    3.3.4. Distribution Strategies 14
    Chapter 4.0. Conclusion 14
    Chapter 5.0. Bibliography 16 ... Less

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  • International Business Report on the expansion of Amazon.com into Oman and Qatar markets
  • Introduction
    Background of the Company
    Analysis of Business Environment in Oman
    Macro (PESTEL Analysis)
    Political
    Economic
    Social
    Technological
    Environmenta
    Legal
    Micro (Porter Five Forc...More

    Introduction
    Background of the Company
    Analysis of Business Environment in Oman
    Macro (PESTEL Analysis)
    Political
    Economic
    Social
    Technological
    Environmenta
    Legal
    Micro (Porter Five Forces)
    Buyer’s Power
    Supplier’s Power
    Effect of Substitutes
    Threat from New Competitor’s
    Rivalry
    Analysis of Business Environment in Qatar
    Macro (PESTEL Analysis)
    Political
    Economic
    Social
    Technological
    Environmental
    Legal
    Micro (Porter Five Forces)
    Buyer’s Power
    Supplier’s Power
    Effect of Substitutes
    Threat from New Competitors
    Existing Rivalry
    Online Retail Sector Analysis in Oman and Qatar
    Oman
    Qatar
    Competition Analysis in Oman and Qatar
    Oman
    Qatar
    SWOT Analysis
    Strength
    Weakness
    Opportunity
    Threat
    Analysis on Entry Mode
    Oman
    Qatar
    Mode of Countering Challenges
    Cultural
    Oman
    Qatar
    Trade and Operational
    Oman
    Qatar
    Recommendations
    Conclusions
    References
    Appendix 1-6
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  • International Business Strategy for McDonalds in India
  • Introduction ---------------------------------------------------------------------------- 3 Economic Situation--------------------------------------------------------...More

    Introduction ---------------------------------------------------------------------------- 3 Economic Situation----------------------------------------------------------------------- 3
    Geographical factors --------------------------------------------------------------------- 4
    Rules and regulations--------------------------------------------------------------------- 6
    Mode of entry------------------------------------------------------------------------------ 7
    Cultural differences------------------------------------------------------------------------ 8
    Conclusion---------------------------------------------------------------------------------- 8
    References---------------------------------------------------------------------------------- 10
    Appendix------------------------------------------------------------------------------------ 11
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  • International marketing analysis for an Australian consumer goods industry for expansion into Denmark
  • Our organization is one of the fast growing companies in Australia and we are specialized in manufacturing in the LCD television (Don and Schultz 2004). Our expansion in the domestic market is now sat...More

    Our organization is one of the fast growing companies in Australia and we are specialized in manufacturing in the LCD television (Don and Schultz 2004). Our expansion in the domestic market is now saturated and the organization is looking for expanding to any one of the Scandivian country. After an in-depth analysis Denmark was chosen for expansion. Below report analyzed Denmark on its political, economical, social, technological, legal and environmental aspects. It was found that Denmark is the best chosen nation for us to expand as all the aspects mentioned above were very supportive and it was found that both the people and the government was reliable to start the operation over there. Also it was analyzed on its marketing segmentation, targeting and positioning. It was decided to segment and target towards the younger generation (Engel, Blackwell and Kollat 1973) (Bennett 1988). The organization could then position itself as a company that would operate based on uniqueness for its advanced technology in television manufacturing and could offer it at the affordable price to its customers. The mode of entry in toe Denmark was analyzed on and then found that joint venture is the best method to start our operations as it is found with minimum rigidity and also with a greater opportunity to explore the Danish market with the local company who already knew the market (Don and Schultz 2004). ... Less

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  • International marketing plan for Dry Treat entry into Danish market
  • N/A...More

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  • International Marketing Plan for Dubai Refreshment Company
  • In order to launch a new product in any international market firstly it is important to prepare a rough blueprint of international marketing plan. A well structured plan includes different phases out ...More

    In order to launch a new product in any international market firstly it is important to prepare a rough blueprint of international marketing plan. A well structured plan includes different phases out of which most important phases are:
    • International market segmentation
    • International targeting
    • Selection of definite mode of entry
    • Proper use of marketing mix
    • Proper use of branding and advertising strategy
    Thus it can be depicted from the above discussion that one of the main aims of the study is to provide an international marketing plan for an international beverage company and its selected product. The report will be in a form of proposal where the person is appointed as a newly export marketing manager and have to provide an international marketing plan for the Dubai based Beverage Company named as Dubai Refreshment Company. The product line which is selected to further carry on the study is soft drink and the associated brand is Eversees Club Soda and the international market selected is USA. The reason behind internationalizing USA as a new country is that Dubai is well versed with this country and most of the people of USA are fond of intake soda every day. ... Less

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