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Below are Essay & Assignments tackled by us on Marketing

Showing 221 to 230 of 471 results.

  • Global brands assignment on McDonalds & Nokia
  • This assignment is based on the following question –

    What are global brands? Explain the process of brand-strategy development and how it is used in a high-value brand. Trace the countries of orig...More

    This assignment is based on the following question –

    What are global brands? Explain the process of brand-strategy development and how it is used in a high-value brand. Trace the countries of origin for both of the Brands (Nokia & McDonalds) and the level of adaptation that has been done between its marketing in the country of their origin and other countries (select one country for each brand).
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  • Global Business plan for Map plus for GPS mobile phones
  • Mobile phones have become part and parcel of an individual’s communication needs. The mobile phones are not just used for basic communication between individuals but advanced communication such as sen...More

    Mobile phones have become part and parcel of an individual’s communication needs. The mobile phones are not just used for basic communication between individuals but advanced communication such as sending and receiving emails, chatting, video conferencing, web browsing and even in planning holidays. Managing business trips and family vacations by accessing travel portals from the mobile device is another value addition to the use of mobile phones. There is an increasing need is for mobile phones that can be used to plan a travel with maps of towns, cities etc. There are a few software available that provide maps of major tourist places, towns, cities etc.. However, they have a limitation. They provide maps but they do not have navigation inbuilt in them. There are quite a few mapping software available for GPS (Global Position System) enabled phones but the maps are not exhaustive (Nimesh Dubey, 2007). So GPS enabled mobile phone users require exhaustive mapping software for planning travel as well as for navigation in a strange place.

    The proposed Map Plus software to be developed and sold by the yet to be created company, integrates the two features of navigation and making travel bookings. The Map Plus will have GPS compatibility along with tourist maps and guides so that the user need not use two separate software one for navigation and one for general reference. Simply, put Map Plus is a GPS enabled mapping software and it automatically communicates with the GPS network available in the town or city. If the user has subscribed to GPS service with a service provider in that town, then the software automatically brings up the town’s map and identifies the location of the user. The second use of Map Plus is that with its vast database of tourist information guides, the software allows the user make bookings and travel plans. Map Plus can be operated from iPhone.

    The target market is mobile phone users with GPS enabled handsets and who travel frequently. It is a growing market and GPS is yet to find its due market place in developing countries. The market in developed countries is in the early growth stage. However, it is still at infancy in the developing countries. The market is global as the mobile telephone market itself. The product will initially be launched in the Australian market but soon will be expanded to all over the globe by online marketing. The projected sale for the first year is 1,000,000.. Estimated revenue generation for the first year is $ 1,000,000. The seed money required for initial set up costs and operations for the first month is $ 150,000. The estimated net profit after deducting start up costs and operational costs for one year would be around $ 500,000.
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  • Green Marketing Report of Bio-Pak “Hot Cup & Lids”
  • Consumer selections not only reveal cost and high quality priorities but additionally interpersonal and ethical beliefs as experienced in the exceptional development of the worldwide marketplace for o...More

    Consumer selections not only reveal cost and high quality priorities but additionally interpersonal and ethical beliefs as experienced in the exceptional development of the worldwide marketplace for organic and green products (Mazar & Zhong 2009). The main aim of this green marketing report is to analyze and assess the various green marketing aspects of Bio-Pak “Hot Cup & Lids”. These coffee cups are manufactured by the Bio-Pak, a famous, reputable company of Australia for manufacturing and delivering eco-friendly foodservices disposals and packaging. Hot Cup & Lids are different from the conventional coffee cups as they are produced in an environment friendly way. These cups are renewable and they are different, organic and unique. Bio-Pak is the first company in Australia to offer green hot cups and lids to the potential market. Consumers love to purchase the green products due to the increasing concern for the environment responsibility. The marketing mix of the Hot Cups and Lids has turned this product into a growth stage where it is progressively moving towards future development. ... Less

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  • Impact of social networking sites on the Communication industry
  • This paper answers the following question –
    The development of technology has created choices for marketing communications that did not exist a few years ago. One of these is the development of soci...More

    This paper answers the following question –
    The development of technology has created choices for marketing communications that did not exist a few years ago. One of these is the development of social networking sites. What impact has the development of these media had on the communications industry, how is it being used by companies and what advantages does it offer over conventional media?


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  • Individual Marketing plan report on McDonalds in Oman
  • This report is based on the following requirement -

    The case study indicates a strong orientation of McDonalds towards the development of new product offerings in the Omani market.
    As a Marketing...More

    This report is based on the following requirement -

    The case study indicates a strong orientation of McDonalds towards the development of new product offerings in the Omani market.
    As a Marketing Consultant, you have been approached by Ali K.Daud, Development Licensee and President of McDonald’s Oman to complete the following tasks:

    • research the Omani market and identify new product offerings; and
    • develop a marketing plan to further consolidate McDonald’s position in the Omani market. This plan should take into consideration your recommended new product offerings. ... Less

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  • Integrated Management Project (IMP)
  • Main Report. 8000 words (parts A and B 4000 words each)
    This is an individual piece of work.
    Part A: 4000 words.
    You should research an issue within an organization and make recommendations for i...More

    Main Report. 8000 words (parts A and B 4000 words each)
    This is an individual piece of work.
    Part A: 4000 words.
    You should research an issue within an organization and make recommendations for its resolution. As the title of the unit suggests this should be an issue that requires integration of a wide range of the areas that you have studied during your MBA.
    This is a business report on the organization and the issue that you are investigating. You should cover the problem identified and propose solutions with a commentary on issues around implementation. The individual report will identify an issue, research suitable data and produce recommendations including an implementation plan. You should use appropriate tools and frameworks to analyse the issue and to propose a solution. The solution must require an integrated approach. For example if a change of strategic direction is proposed you must specifically demonstrate how the marketing, HRM , Operations etc. of the organisation must be aligned to achieve the required strategic solution. The nature of this section is to identify issues and provide practical solutions based on using tools and frameworks or theories that have been covered in the MBA. You must therefore provide references within the text and the reference section for any data, information or academic frameworks and theories (etc.) used. There is no need for discussion of theory in this section – i.e. you do not have to explain how the theories, tools and models work, you merely have to select the appropriate ones and use them properly in order to gain insight into the issue and to generate an appropriate solution.
    Part B 4000 words.
    This section is an academic commentary on the literature that you used to solve the business problem. This means that you must provide justifications for the choice of, and critical reviews of the theories, tools and frameworks that you have used. You should think of this as explaining the following questions:
    ‘why did I choose these theories, frameworks and tools’ – i.e ‘why were they the most suitable for the tasks?’
    ‘What are the deficiencies of these tools etc.?’
    PLEASE NOTE THAT THE ABOVE ARE NOT SUITABLE HEADINGS FOR THIS SECTION
    Do not merely produce a list the methods used followed by an explanation of their use. You should produce a review that discusses the appropriateness of the methods used and discusses research conducted (from reputable academic sources) into their application in a variety of contexts. This may involve you examining some of the recognized weaknesses of the methods (remember none are perfect and there will be discussion in the academic literature about this).

    The review should take into account the most up to date articles. It should also be critical. You should use academically rigorous sources rather than popular websites. You should make use of a wide range of articles. This is important as it enables you to take into account a number of expert opinions and therefore draw conclusions about the methods used that are robust and will help you to improve your own awareness and use of these theories etc. References should follow the Harvard style. You are therefore expected to have conducted a wide ranging search of literature relating to the techniques for identifying and solving organizational issues. Please note that you are expected to use materials that are from serious and recognized academic sources. The sort of ‘quick fix’ advice that is available from the internet is utterly inappropriate and unacceptable. This is very important as the academic sources will contain research that is rigorous and therefore the opinions stated are more likely to be trustworthy and useful. An MBA is an academic programme and use of inappropriate sources is likely to contribute to a poor result.
    Section 2

    Reflective paper 2000 words
    This should be an account of your learning journey. You should reflect on what you have learned. Further guidance will be given on this process during the unit. Please note that this is not just be a narrative of what you did but a serious reflection about the issues that were presented in conducting research, identifying and agreeing upon issues and solutions and integrating theory (part of the group process) and in particular how this unit and the process has helped you to develop as a practitioner. You should select and use academic framework(s) to help you to reflect upon, understand and demonstrate the value of this process of learning. There is a lot of serious academic literature about reflection as well about individual skill development. You should access and use this literature to help you to structure and benefit from reflecting upon this process.
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  • Integrated Marketing Communication (IMC) Plan for Starbucks
  • Through the paper an attempt has been made to analyze the importance and role of the integrated marketing communication for an organization and the way it can help an organization like Starbucks to ex...More

    Through the paper an attempt has been made to analyze the importance and role of the integrated marketing communication for an organization and the way it can help an organization like Starbucks to expand successfully into Dutch market. On the basis of the target market analysis, the objectives of the integrated marketing communication have been developed. The IMC strategies have been generated for Starbucks to better penetrate the market. The evaluation of the integrated marketing communication for Starbucks has also being done in the paper to comprehend whether the communication approaches considered by the organization is being able to help Starbuck to expand successfully into Dutch market. ... Less

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  • Integrated Marketing Communication (IMC) report on Airwalk Footwear
  • The emergence of integrated marketing communications has brought a significant change in today’s business environment. Many organizations have adopted IMC process to gain competitive advantage over th...More

    The emergence of integrated marketing communications has brought a significant change in today’s business environment. Many organizations have adopted IMC process to gain competitive advantage over their business rivals. Airwalk a leading footwear company have realized that the way they must market their products and services is changing rapidly. The explosion of new technologies, economic uncertainties and the emergence of global marketing have changed the way companies have stared marketing as well as advertising and promoting their products. Advertising and promotional tools have played very important role in the developing Airwalks integrated marketing communication programs and strategies.

    Airwalk has also been involved in proper understanding of consumer behavior through consumer decision making process. Airwalk’s communication strategists have huge influence on consumer decision making model. It has helped them to understand the problems consumers face through the different decision making stages. This report also discusses the customer initiated marketing communication model invented by Tom Duncan. It explains how with the help of this communication model Airwalk footwear has been able to connect with its young audiences in order to increase the sales of its newly launched products.
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  • Integrated Marketing Communication (IMC) strategy for Makki, Australia
  • Organization needs an effective marketing strategy to make its products available at the right place at the right time to the right people. Marketing plan consists of analyzing the situation, creating...More

    Organization needs an effective marketing strategy to make its products available at the right place at the right time to the right people. Marketing plan consists of analyzing the situation, creating the objectives for marketing, allocating budget for marketing, formulating the strategies for marketing, formulating the tactics for marketing and evaluation of the performance. Along with this analysis, the organization has to determine the communication model and tools that are to be used in order to communicate effectively about its product to its target market. Makki is a Persian Restaurant planned to be started in Australia, Objective of Makki is to penetrate in to Australian market and make the restaurant in the top list of quality restaurant. Strength and weakness of Makki, the target market, positioning strategy are considered in order to formulate an integrated marketing communication strategy. ... Less

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  • Integrated Marketing Communication plan on Owl and Pussy Cat Company
  • Owl and Pussy Cat is a medium sized enterprise which has developed mobile phone to target the potential tween market. The company provides advanced security options for parents and has also included a...More

    Owl and Pussy Cat is a medium sized enterprise which has developed mobile phone to target the potential tween market. The company provides advanced security options for parents and has also included attractive looks and latest technologies as the main attributes of the mobile phone. This would help in influencing the parents and care takers, which are very essential due to the financial dependency of the tweens on themto buy mobile phone. The paper discusses the target segment analysis, advertising objectives and strategies which would allow the company to identify the implementation process of launching their new mobile phone which can effectively influence the target audience and add to their customer base. The media plan chooses to address parents and caretakers as well as the tweens by producing two distinct television commercials in order to appeal to both of them.

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