Assignments on Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 1 to 10 of 581 results

Marketing Communication assignment on Eliana’s Kitchen

• Introduction
• CONCEPT OF OPINION FORMERS AND OPINION LEADERS
• CONSUMER BEHAVIOUR
• MARKETING COMMUNICATION MESSAGE
• METHOD OF COMMUNICATION RESEARCH USED
• MARKETING COMMUNICATION TOOL
• Conclusion
• Bibliography

Marketing Plan on Mount Franklin Mineral Water

Introduction 4
Mission Statement 5
Situation Analysis 5
a. Internal environment ( 5
Products 5
Financial and non-financial situation 6
Channels: 6
b. External environment 6
Markets 7
Competitive environment 7
Economic environment ( 7
Demographic environment 8
Social and cultural environment 8
Political and legal environment: 8
Technological environment 9
c. SWOT analysis 9
Strength.....

A case study of Sol Melia and requisite marketing strategy of Best Western Hotel in context to its findings

• Executive summary
• Part 1 – Sol Melia case study
• Introduction
• PEST analysis of Sol Melia
• Analysis of Sol Melia by Porter five forces
• Analysis of its competitors
• Part 2 – Marketing report
• Identifying the marketing strategy for Best Western hotels
• Developing marketing strategy for Best Western hotels
• Projected outcome of the marketing strategy
• Conclusion
• References .....

A Comparative Study of Social Media Marketing Strategy of BMW and Volkswagen

Introduction: 3
About BMW: 3
About Volkswagen: 3
The Evolution and Role of Social Media as a Marketing Tool: 4
Methodology: 7
BMW in Social Media: 8
Volkswagen in Social Media: 9
Comparative Study between BMW and Volkswagen: 10
Activities in Social Media- 10
In Facebook: 10
In Twitter: 11
Other Social Media: 12
Managing Crisis in Social Media- 13
Scope of Social Media Marketing Strate.....

A Critique of PESTLE Analysis

• Porter’s Five Point Analysis
• Importance of understanding external environment and PESTLE Analysis
• References

A Report on Marketing Orientation & its implications on an Organization

This report answers the following questions:

1. What is a market orientation?
2. How can a market orientation benefit an organisation?
3. Select and analyse an organisation and determine how market oriented it is. You MUST utilise the Narver and Slater (1990) tool or other similar tool as a basis for analysis.
4. Develop a list of recommendations with a time bound schedule for action that.....

A report on PDSA’s Marketing Strategy

Introduction 3
PART A- ANALYSING PDSA’S MARKETING STRATEGY USING THEORITICAL MODELS AND CONTEMPORAY LITERATURE 4
SWOT Analysis 4
PESTEL Analysis 5
Porter’s Five Forces Model 9
BCG Matrix 11
PART B- STRATEGIC MARKETING PLAN 13
Service mix 13
Situation analysis and strategies 17
Market Implementation Table 20
Financial aspect 21
Return on additional Marketing Investment 24
Conclusion 24 .....

A Report on the development of integrated marketing communication strategy by Gatorade for introducing new product in Australia’s Market

Executive Summary……………………………………………………………………...2
1. Introduction……………………………………………………………………………4
2. Company Background and Objectives………………………………………………5
3. Target Market and Positioning………………………………………………………5
3.1 Target Market………………………………………………………………..5
3.2 Positioning……………………………………………………………………6
4. SWOT …………………………………………………………………………………6
5. Integration of marketing communications models & conce.....

A Study on Marketing Communication Strategy of Nespresso brand from Nestle

Introduction 3
Company background 3
Marketing Strategy of Nespresso 3
Market Segments of Nespresso 4
Nespresso Positioning Strategy 4
Overall Objectives of the Marketing Communications for Nespresso 5
Elements of Marketing Communication Activity 6
Advertising 6
Public Relations 7
Sales Promotions 7
Direct Marketing 8
Sponsorship 8
Conclusion 9
References 10

Academic critique of Porter’s Five Force Competitive Model

• Introduction
• Porter’s Five Forces Model
• Criticism/Limitations of the Five Forces Model
• Conclusion
• References

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