Facebook Facebook Facebook Connect with us:

+14255776343
Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 151 to 160 of 471 results.

  • Critical Analysis of the Hawaii Tourism Strategic Plan for the years 2005-2015
  • Introduction 3
    Critical Analysis 4
    Accessibility 4
    Outreach and communications 5
    Culture 5
    Marketing 6
    Natural resources 7
    Research and planning 8
    Safety and security 8
    Product development 8 ...More

    Introduction 3
    Critical Analysis 4
    Accessibility 4
    Outreach and communications 5
    Culture 5
    Marketing 6
    Natural resources 7
    Research and planning 8
    Safety and security 8
    Product development 8
    Workforce Development 8
    Conclusion 9
    Bibliography 10 ... Less

    View Full Assignment Get a quote for custom assignment

  • Critical analysis of the marketing strategies of Starbucks & Caffe Nero
  • Among the many cafes that have opened up in the United Kingdom the top three names remain Costa Coffee, Caffe Nero and Starbucks. This assignment is a review and critical analysis on the marketing str...More

    Among the many cafes that have opened up in the United Kingdom the top three names remain Costa Coffee, Caffe Nero and Starbucks. This assignment is a review and critical analysis on the marketing strategies that have been utilized by both Starbucks and Caffe Nero. This assignment begins with a general on what marketing strategies are and their importance. After that the marketing strategies being used by both Starbucks and Caffe Nero have been discussed. Finally a critical analysis is given on the two companies.
    Starbucks portrays itself as a high quality coffee for the high class and is priced slightly higher than the coffee of Caffe Nero. It stays true to its American originality and emphasizes solely on its wide range of coffee drinks with only a few snacks and desserts. Apart from that, Starbucks distinguishes itself from other cafes by providing a very comfortable atmosphere with facilities like Wi-Fi so their customers can enjoy surfing the web while drinking their coffee.
    On the other hand Caffe Nero emphasizes on its Italian blend and portrays itself as not only a café but also a bar and restaurant. It has quite an extensive menu with a variety of popular Italian dishes. Due to this many people visit Caffe Nero to have meals rather than just a cup of coffee. They have brought a pure European vibe to their cafes thus remaining true to their originality. For the convenience of their customers and to add to their attracting they have also launched loyalty cards.
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Critical Evaluation of Current Marketing Communications Practice & Theoretically Underpinned Marketing Communications Plan for Nordstrom, a sophisticated departmental store
  • This assignment is based on the following requirements –

    1. Critically evaluate the emerging global marketplace and the role of global integrated marketing communications within it
    2. Critically ...More

    This assignment is based on the following requirements –

    1. Critically evaluate the emerging global marketplace and the role of global integrated marketing communications within it
    2. Critically evaluate integrated marketing communications theory
    3. Demonstrate an understanding of how marketing communications strategy fits into overall marketing strategy and corporate strategy
    4. Develop a global integrated marketing communications strategy and tactical programme


    ... Less

    View Full Assignment Get a quote for custom assignment

  • Critical evaluation of the market entry strategies which were decided by Rober limited to enter into China, India and Brazil
  • This report presents a critical evaluation of the market entry strategies which were decided by Rober limited to enter into China, India and Brazil for marketing its products. This paper first discuss...More

    This report presents a critical evaluation of the market entry strategies which were decided by Rober limited to enter into China, India and Brazil for marketing its products. This paper first discusses about market entry strategies and then one by one critically evaluates the market entry strategies decided by the firm for each of the three countries and presents the reasons for choosing these countries. The report says that the company has decided to enter these countries because they are emerging markets and offer good potential because of huge population and good economic growth. The paper says that the firm has decided to enter China and India through a joint venture mode and through direct exporting mode in Brazil. ... Less

    View Full Assignment Get a quote for custom assignment

  • Critical evaluation of the marketing strategy of Apple iPhone
  • The competition to succeed has reached new levels in the today’s highly technological world. Every company is going out of its way to come up with new and innovative marketing strategies. To deliver a...More

    The competition to succeed has reached new levels in the today’s highly technological world. Every company is going out of its way to come up with new and innovative marketing strategies. To deliver a product of high quality is essential but once that is done, marketing the product in the best possible way becomes even more essential. To reach the customers and to convince them to but your product, it takes innovative marketing strategies from the company. Every company has its own marketing plans and companies spend millions of bucks on marketing. There are different and innovative marketing strategies that companies can adopt.

    The following report is aimed at analyzing the marketing strategies of Apple’s iPhone. It briefly explains Porter’s generic marketing strategies and analyses the strategy adopted by Apple in marketing iPhone. It also gives a brief description of Apple’s organizational strategy, e-marketing strategy and its global marketing strategies. The report also identifies some of the flaws in the marketing strategies of Apple and recommends solutions.
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Critical evaluation of the statement - The primary determinant of whether a product or business will generate results is its fit to the needs of customers
  • This report is based on the following requirement -

    “The primary determinant of whether a product or business will generate results is its fit to the needs of customers. If customers do not percei...More

    This report is based on the following requirement -

    “The primary determinant of whether a product or business will generate results is its fit to the needs of customers. If customers do not perceive an offer as having a competitive advantage – offering superior value – they will not buy it……..”

    Doyle, P., and Stern, P., (2006), Marketing Management and Strategy, 4th Ed., Prentice Hall.

    By reference to academic literature, explore and critically evaluate this proposition. Using examples, illustrate the implications of the proposition to management practice.

    You are required to produce a business report for a practising management audience.

    The report should have a sound theoretical and conceptual perspective, containing evidence of critical debate within an appropriate academic literature. A minimum of 4 academic journal articles should be referred to.

    The report needs to be grounded in a 'real world' business context, making recommendations for management.
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Critical review of marketing strategies of Sainsbury
  • Critical evaluation of marketing strategy is very much important for both the new as well as the existing business as because it takes into consideration all the important points which will help a com...More

    Critical evaluation of marketing strategy is very much important for both the new as well as the existing business as because it takes into consideration all the important points which will help a company to stay in the competition. Proper assessment of the marketing strategies help to identify the business needs along with that also helps to identify the target. In the same manner the given research topic will speak about the critical evaluation of the marketing strategies adopted by Sainsbury which will help to recognize the company’s:
    • Marketing environment
    • Segmentation
    • Target Strategy
    • Description of the target market
    • Positioning strategy
    • Marketing tactics
    • Relationship
    ... Less

    View Full Assignment Get a quote for custom assignment

  • Critique of the Advertisement campaign of Pepsi ‘Ye hai Youngistan Meri Jaan’
  • The main purpose of conducting marketing campaigns is to target focus customer groups with an intention to create a need and desire to own the product the company is marketing. Marketing campaigns n...More

    The main purpose of conducting marketing campaigns is to target focus customer groups with an intention to create a need and desire to own the product the company is marketing. Marketing campaigns normally have the objectives of conveying some sort of value addition to customers. No marketing campaign can exist without specific objective and goals. Apart from having predefined objectives marketing campaigns also have customer target groups in focus while designing the advertising or marketing campaign. Advertising is just one component of the marketing campaign. Integrated marketing communications involve a whole set of activities such as selection of theme, selection of phrases, advertisement design and shoots, creating visual displays, selecting advertising media, displaying the advertisement in the selected media, time the advertisement is displayed etc. Pepsi India launched a path breaking marketing campaign in 2008 that proved most of the marketing experts wrong. The company dropped its celebrity brand ambassadors and instead opted for less known young cricket players and movie actors. The market campaign of Pepsi India, ‘Yeh Hai Youngistaan Meri Jaan’ was a huge success and was a first of its kind as it dropped icons like Sachin Tendulkar from the advertising campaign since he was not young enough to address the target audience. The campaign overcame the skepticism of market experts and was a huge success creating a niche market for itself. The advertisement set a trend in itself by having coined the term ‘Youngistaan’, which was adopted by many programs and extracurricular activities in university campuses and the internet. The paper critiques the above said advertisement campaign of Pepsi India on the basis of brand positioning, target audience, objectives, creative issues, media strategy and the use of marketing communication tools. The paper finally recommends Pepsi India not to ignore the older population and convey the message that the drink is also for those that are young at heart, in its marketing campaigns. ... Less

    View Full Assignment Get a quote for custom assignment

  • Critique of the GE/McKinsey matrix
  • N/A...More

    N/A ... Less

    View Full Assignment Get a quote for custom assignment

  • Customer & Competitive analysis of Publishing & Broadcasting Limited business of ACP magazines
  • • Executive summary
    • PBL Ltd overview
    • ACP magazines overview
    • ACP financial results
    • ACP magazine titles
    • ACP market performance
    • Australian publication market
    • Magazine market
    • Custo...More

    • Executive summary
    • PBL Ltd overview
    • ACP magazines overview
    • ACP financial results
    • ACP magazine titles
    • ACP market performance
    • Australian publication market
    • Magazine market
    • Customer segmentation
    • Australian publishing competitive environment
    • Competitor analysis
    • ACP strategic position & Action plan
    • References
    • Appendices
    ... Less

    View Full Assignment Get a quote for custom assignment


How It Works:-