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Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 101 to 110 of 471 results.

  • Business Plan Assessment of Segment One
  • The evaluation of venture proposals is one of the centric activities for investors. Tyebjee and Bruno (1981) indicates that venture capitalists screens a range of elements in business plan. Product of...More

    The evaluation of venture proposals is one of the centric activities for investors. Tyebjee and Bruno (1981) indicates that venture capitalists screens a range of elements in business plan. Product offerings competitive edge, opportunity and market size, marketing strategy, team and financial projections are among many other criteria that VC will look at when assessing business plan ( see appendix….).
    This business plan reviews the plan in sync with what previous studies and market trends reflect. Along with it, this assessment will evaluate and summarize the plan in more detail by encompassing the following factors- management team, product, market opportunity, marketing and distribution strategy and Financial Risks. ... Less

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  • Business Plan for ‘Factory Furniture’ and its expansion into European market
  • • Executive summary
    • Business description
    • Business structure and market demand
    • Vision & Mission Strategy
    • The process
    • Advantages of this proposed plan
    • Operation for the set up of the f...More

    • Executive summary
    • Business description
    • Business structure and market demand
    • Vision & Mission Strategy
    • The process
    • Advantages of this proposed plan
    • Operation for the set up of the factory at Malaysia
    • Porter’s Five Forces Model – Competitive Analysis
    • The financial investments
    • Break-Even achievement
    • Critical Analysis
    • List of references
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  • Business plan for a Coffee House
  • Coffee is the most favorite drink of many across the world. Coffee houses came in to existence from centuries ago and was considered as the most vibrant social place. The traditional coffee houses wer...More

    Coffee is the most favorite drink of many across the world. Coffee houses came in to existence from centuries ago and was considered as the most vibrant social place. The traditional coffee houses were a place to meet, talk and debate. But today with rapidly increasing technology the internet services can be made available in the shops with less expenses and changes in infrastructure, which has extended the use of the shops to business meeting places, studying place and carrying out some official work along with coffee. Today, the coffee shops not only allow people to sit and talk but also use the internet services for no extra cost. The people of New Zealand in the past few decades have developed increased liking for coffee and have turned in to connoisseurs of the coffee they have. There is increased popularity of coffee in the country, which has led to growth in the industry and as a result there is increased opportunity for new cafes across the country. ABC Coffee house aims to take this opportunity and establish its company with its unique strategy of providing the locals with freshly brewed coffee made from coffee beans purchased from different regions. Alan Smith has good amount of experience in coffee making and hospitality industry and Richard Walker who also has been in hospitality industry in the marketing field are keen on establishing their own coffee shop since the business has good scope and can give them an opportunity to establish chains of coffee shop.
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  • Business plan for a Furniture factory in UK
  • With a continuous change in the life style of consumers and social changes, there is growing demand for decoration of dining room decoration in the market. The demand for growth in fashion awareness i...More

    With a continuous change in the life style of consumers and social changes, there is growing demand for decoration of dining room decoration in the market. The demand for growth in fashion awareness is forcing the market to grow to a new height. It has been mentioned in the article UK dining room and occasional furniture market (October 2004) that in spite of the worldwide recession, the dining room furniture market is growing at a pace of 1-2% per annum in the UK.

    The company is based in London, UK and it produces metal legs and tables which are made of metal legs and laminate tops. The company has got an established supply chain and the operations are managed by well trained staff. To cope with the increase in demand, the company wants to set up a new factory in Malaysia which will produce range of dining tables made from mahogany wood which can be sourced from the local wood suppliers in Malaysia.

    The company’s current mission and vision is to become the leading provider of dining tables in the European Union within the next ten years, and that too, at a profit.

    The current business plan will explore the business opportunities and the operational aspects of setting up the factory for manufacturing dining table in Malaysia. Though the primary objective of the plan is to highlight the operational issues, it should also clear the aspects of marketing, accounting and finance. The marketing strategy will also be discussed in detail.
    The business plan will also take into account all the costs involved in transporting the finished good from Malaysia to UK.
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  • Business plan for an entertainment centre in Srilanka
  • Executive Summery 2
    1. Preface 5
    1.1. Limitation 6
    1.2. Vision 7
    1.3. Mission 7
    1.4. Description of the Business 7
    1.5. Location 9
    1.6. Services provided 9
    1.6.1. Kids’ entertainment 9
    1.6.2....More

    Executive Summery 2
    1. Preface 5
    1.1. Limitation 6
    1.2. Vision 7
    1.3. Mission 7
    1.4. Description of the Business 7
    1.5. Location 9
    1.6. Services provided 9
    1.6.1. Kids’ entertainment 9
    1.6.2. Restaurant 11
    1.7. Out Line of the business 12
    2. SWOT Analysis 14
    2.1. Strengths 14
    2.2. Weaknesses 16
    2.3. Opportunities 17
    2.4. Threats 18
    3. Financial Plan 21
    3.1. Investment Budget 21
    3.2. Cash flow Budget 22
    3.3. Income & Expenditure 26
    3.4. Feasibility Calculations 27
    4. Market Survey 29
    4.1. Data collection process and tools 29
    4.2. Peer review and feedback 30
    4.3. Data analysis 31
    4.4. Hypothesis analysis 48
    4.5. Qualitative analysis 48
    4.6. Summery 49
    5. Marketing Plan 51
    5.1. Publicity plan 52
    5.1.1. Print media 54
    5.1.2. Advertising 54
    5.1.4. Online media 55
    5.2. Promotional Budget 58
    5.3. Promotion Time Schedule 59
    5.4. Competition 60
    5.5. Pricing and Sales 61
    6. Final Conclusion 63
    Appendix 1 64
    Appendix 2 69
    Appendix 3 80
    Appendix 4 91
    Appendix 5 102
    Appendix 6 104

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  • Business plan for Arcadia Group
  • Introduction
    Analysis of Business Form and Business Activity
    Aims
    Objectives
    Market Size and Growth
    Competitive Analysis
    Proposed Customers
    Marketing Strategy
    Operational Plans
    Financial Plan...More

    Introduction
    Analysis of Business Form and Business Activity
    Aims
    Objectives
    Market Size and Growth
    Competitive Analysis
    Proposed Customers
    Marketing Strategy
    Operational Plans
    Financial Plans
    Conclusion
    References
    Appendix ... Less

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  • Business Plan for Expansion of ZARA
  • The rapid change in fashion trends and demands of customers has led to the emergence of new companies and brands every day in the fashion market. Firms and brands have taken full advantage of this cha...More

    The rapid change in fashion trends and demands of customers has led to the emergence of new companies and brands every day in the fashion market. Firms and brands have taken full advantage of this change by entering or expanding their business in the fashion industry. The report describes the expansion of the brand ZARA with the help of a business plan. ZARA a fashion brand has an outlet in Muscat, Oman and is planning for it’sexpansion through opening more outlets in the same city and new ones in other cities of Oman. The report details all the information regarding this expansion plan. The report includes the aims and objective of the firm along with it’s growth in the market and competitors. The marketing strategies of the organization would also be discussed. ... Less

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  • Business plan for Goodlife Pharmacy - A new venture
  • • Summary of the business plan
    • Introduction to business plan
    • General description of the Australian pharmacy industry
    • Description of Goodlife pharmacy
    • Description of products/services
    • Cu...More

    • Summary of the business plan
    • Introduction to business plan
    • General description of the Australian pharmacy industry
    • Description of Goodlife pharmacy
    • Description of products/services
    • Customers
    • The Australian pharmaceutical market
    • Competition
    • Overall market strategy
    • Location
    • Advertising & Promotion
    • Pricing
    • Modes of selling & distribution
    • Servicing, warranties & packaging
    • Sales credit & terms
    • Other marketing strategy elements
    • Operations plan – Description of premises & facilities, Production methods & equipments, Materials, Furniture & Fittings, Sources of supply
    • Management plan – Key personnel, Compensation & Ownership, Staffing plan, Supporting professional services, Management assistance and staff training
    • Long range plan
    • Contingency plan
    • Forecasted results – Start up costs, Sources of funds, Sales forecast, Projected Profit & Loss statement, Projected cash flow statement, Projected Balance sheet
    • Break-even analysis
    • Explanation of projections
    • References
    ... Less

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  • Business plan for opening a Fashion Boutique
  • About the Business 3
    Products and Services 3
    Marketing Plan 5
    Buying Pattern 5
    Competition 6
    Market Segmentation 6
    SWOT ANALYSIS 7
    Strengths 7
    Weaknesses 8
    Opportunities 8
    Threats 8
    Busines...More

    About the Business 3
    Products and Services 3
    Marketing Plan 5
    Buying Pattern 5
    Competition 6
    Market Segmentation 6
    SWOT ANALYSIS 7
    Strengths 7
    Weaknesses 8
    Opportunities 8
    Threats 8
    Business Strategy 8
    Implementation 10
    Sales Strategy 10
    Management 11
    Financial Plan 13
    References 14


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  • Business plan for St Andrews University
  • Introduction
    Quick Facts
    Products & Services
    Market Analysis and Synchronization
    Education system of Singapore
    Operational Arrangements
    6.a Target Market
    6.b Mission & Vision
    6.c Location
    6.d...More

    Introduction
    Quick Facts
    Products & Services
    Market Analysis and Synchronization
    Education system of Singapore
    Operational Arrangements
    6.a Target Market
    6.b Mission & Vision
    6.c Location
    6.d Staffing
    6.e Academic Programs
    6.f Quality
    6.g Niche market (Local vs International)
    6.h Financials
    6.i Subjects offered
    6.j Pricing & Free Program
    6.k Breakeven Analysis
    Competitive Advantage & Strategies
    Critical Analysis & Conclusion
    List of References
    ... Less

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