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Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 91 to 100 of 471 results.

  • Assignment on the major stages in the consumer buying decision process
  • This assignment is based on the following description –

    Identify the major stages in the consumer buying decision process.
    With each stage, highlight the type of marketing tools or informationa...More

    This assignment is based on the following description –

    Identify the major stages in the consumer buying decision process.
    With each stage, highlight the type of marketing tools or informational (influences) a firm (B2B or B2C) might use to walk a potential client/customer through the process and to develop the potential for the customer to become a repeat customer.
    Give an example of a product or service you have become aware of and how the above process and the marketing tools the company has utilized have been impacting your interest and action towards the product/service.
    ... Less

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  • Assignment on the marketing situation of a non-charitable organization - CRY
  • This assignment is based on the following requirement –

    This assignment requires you to analyse a marketing situation for a charitable or nonprofit organisation. You may develop your case from the...More

    This assignment is based on the following requirement –

    This assignment requires you to analyse a marketing situation for a charitable or nonprofit organisation. You may develop your case from the website, marketing materials and other available literature on your chosen organisation. You are not to contact these organisations seeking information. You will write a brief literature review on branding in the charity sector to support your analysis.
    This assignment must specifically address issues discussed during the term or covered in your text.
    (a) Brief literature review on branding in the charity/nonprofit sector.
    (b) Marketing analysis of selected organization.
    The analysis must provide:
    1. Background information necessary to understand the marketing situation, e.g. on the
    charity/nonprofit,mission, marketing mix, competitors, etc.
    2. An analysis of all relevant internal and external environmental issues which might impact on the organisation
    3. Suggest and provide a description of alternative marketing and/or branding solutions for this organisation based on your analysis. What makes these alternatives attractive?
    4. An analysis of the proposed alternatives detailing the pros and cons of each.
    5. Your recommendations for adoption and the outcomes you expect to occur as a result of adopting this solution.


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  • Assignment on the Segmentation strategy of Imperial Tobacco
  • N/A...More

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  • Assignment on the topic ‘Management in Country X - how does it vary across cultures’ using the example of ATTIRE VILLE Pvt Ltd, a cloth manufacturing company in UK
  • • EXECUTIVE SUMMARY
    • OVERVIEW OF THE SITUATION
    • ANALYSIS OF THE SITUATION
    • SOLUTIONS AND RECOMMENDATIONS
    • FORECASTS AND OUTCOMES
    • References
    ...More

    • EXECUTIVE SUMMARY
    • OVERVIEW OF THE SITUATION
    • ANALYSIS OF THE SITUATION
    • SOLUTIONS AND RECOMMENDATIONS
    • FORECASTS AND OUTCOMES
    • References
    ... Less

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  • Assignment on the topic of Advantages of online shopping
  • • The concept of electronic retailing
    • Convenience advantages
    • Product selection advantages
    • Price knowledge
    • Conclusion
    • References
    ...More

    • The concept of electronic retailing
    • Convenience advantages
    • Product selection advantages
    • Price knowledge
    • Conclusion
    • References
    ... Less

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  • Avid Technologies case study
  • N/A...More

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  • Brand Management assignment on Toyota
  • Introduction 3
    The Brand 4
    Brand Positioning 6
    Brand Analysis 8
    Services Branding 11
    Brand Management Recommendations 12
    Conclusion 13
    References 15
    ...More

    Introduction 3
    The Brand 4
    Brand Positioning 6
    Brand Analysis 8
    Services Branding 11
    Brand Management Recommendations 12
    Conclusion 13
    References 15
    ... Less

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  • Branding and Social Media strategy of Philips for the Oman Market
  • This report is based on the following requirement -

    QUESTION
    “In September 2013, part of the multinational company Philips was sold to Japanese buyers. Whilst Philips is a Global Brand, your task...More

    This report is based on the following requirement -

    QUESTION
    “In September 2013, part of the multinational company Philips was sold to Japanese buyers. Whilst Philips is a Global Brand, your task is to consider a Branding and Social Media strategy for the Oman Market”.

    Further information can be found at:
    http://www.telegraph.co.uk/technology/news/10289507/Philips-Europes-global-brand-faces-a-new-future.html

    and the Times 100 source for the following case study at:
    http://businesscasestudies.co.uk/philips/brand-repositioning-and-communications/research.html#axzz2ssS8WoX8

    You will review the information regarding this sale from the above and search for other sources. Your role is to determine what branding approaches would be appropriate for the Oman market. Your individual assignment will develop propositions, based on relevant Branding and Marketing theory enabling the company to develop the brand that would be successful within the Oman market. You need to especially consider the conclusions within the case study (above link), and determine whether the conclusions are appropriate for the Oman consumer.

    It is important that your evaluation uses fully journal articles relevant to the topic, and the majority of these i.e. more than half must have been published after 2008. For this assignment, whilst text books may be useful for guiding principles, they will be not be considered relevant for referencing and underpinning of theory.
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  • Business and Financial Analysis of Ashok Leyland, an Indian automobile company
  • Executive Summary 2
    1. Company Background 2
    2. Market and Competitor Analysis 3
    3. Delivered Shareholder Value (2004-09) Analysis 5
    Economic Value Added (EVA) Method 5
    Total Shareholder Return (T...More

    Executive Summary 2
    1. Company Background 2
    2. Market and Competitor Analysis 3
    3. Delivered Shareholder Value (2004-09) Analysis 5
    Economic Value Added (EVA) Method 5
    Total Shareholder Return (TSR) Method 5
    Dividend Policy Method 8
    4. Market Value Variations over past year (2008-2009) 8
    5. Current Valuation of Equity 10
    a. Net Asset Value (NAV) Method 10
    b. Price to Earnings (P/E) Method 11
    c. Discounted Cash Flow (DCF) Method 12
    1) Estimated revenue growth 13
    2) Estimated operating margin 14
    3) Estimated depreciation 14
    4) Estimated Tax and Interest rates 15
    5) Estimated Capital Expenditure 16
    6) Estimated working capital 17
    7) Cost of Equity 18
    8) Free Cash Flow Estimates 19
    9) Terminal Value Calculation 20
    6. Reconciliation of different valuations 20
    7. Conclusion 22
    References 23

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  • Business Marketing Plan for Canadian Broadcasting Corporation
  • The Canadian Broadcasting Corporation, typically referred to as the CBC, is a nationwide community broadcaster of Canada. The idea of a community broadcaster surfaced throughout the halcyon days assoc...More

    The Canadian Broadcasting Corporation, typically referred to as the CBC, is a nationwide community broadcaster of Canada. The idea of a community broadcaster surfaced throughout the halcyon days associated with radio in the beginning part of the 20th century. Radio offered a fresh approach to disseminate information and knowledge, and launched a new channel for leisure. In the present time period, CBC is experiencing financial meltdown due to reduction in advertising revenue and there is a strong need of product or market development with new and distinctive marketing strategies. Radio Canada International (RCI) is a renowned product line of CBC serving many countries featuring a fresh, informative and compelling content. To branch out the horizons of RCI, a new business plan with product development and market development has been developed to target the segments in Asian countries to achieve competitive advantage and turn into a market leader. An entire identification of opportunity has triggered the enhancement of the new marketing and advertising strategies in Asia for the reason that culture, values, norms, interests and buying behavior of Asian market is extremely different in comparison to other market segments. In 2010, Canada Broadcasting Corporation confronted a downfall period as a result of decline in the advertising gains and profits. This new business plan development together with defined channel, advertising, pricing and communication strategies have been created because these strategies ascertain prosperous directions for connections buildings across diverse civilizations at the start and maintaining stage for CBC. Local, regional and international channels set up numerous challenges and competition for Radio Canada International. Consequently, to start with, penetration pricing strategy is going to be used to penetrate in the new market proficiently and capture the market share prudently. ... Less

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