Contents

• Introduction 5
• Product Description 6
• Stage of Product and Limitations 7
• The Proposed Company 7
• Proposed Company Profile 7
• Skills 8
• Strategy 9
• Staff 10
• Structure 11
• Systems 11
• Style 12
• Shared values 12
• Synergistic Teams 13
• Porter’s Five Forces 13
• Marketing Strategy 15
• Product Launch 15
• SWOT Analysis 15
• Strategic Global Position 16
• Competitor Analysis 16
• Customer Profile and Behaviour 17
• Resource Map 18
• Sales Forecasts 19
• Risk Management 20
• The Financial Plan 20
• Sales Projections 20
• Item Cost Estimates 21
• Marketing Expenses 22
• Operating Expenses 23
• The Profit And Loss Statement 24
• Break Even Analysis 26
• Set up Costs 26
• Strategy Implementation 28
• Conclusions and Viability 28
• Long Term Viability 29
• Financial & Operational Viability 29
• Pitfalls 29
• References 31

Description

Mobile phones have become part and parcel of an individual’s communication needs. The mobile phones are not just used for basic communication between individuals but advanced communication such as sending and receiving emails, chatting, video conferencing, web browsing and even in planning holidays. Managing business trips and family vacations by accessing travel portals from the mobile device is another value addition to the use of mobile phones. There is an increasing need is for mobile phones that can be used to plan a travel with maps of towns, cities etc. There are a few software available that provide maps of major tourist places, towns, cities etc.. However, they have a limitation. They provide maps but they do not have navigation inbuilt in them. There are quite a few mapping software available for GPS (Global Position System) enabled phones but the maps are not exhaustive (Nimesh Dubey, 2007). So GPS enabled mobile phone users require exhaustive mapping software for planning travel as well as for navigation in a strange place.
The proposed Map Plus software to be developed and sold by the yet to be created company, integrates the two features of navigation and making travel bookings. The Map Plus will have GPS compatibility along with tourist maps and guides so that the user need not use two separate software one for navigation and one for general reference. Simply, put Map Plus is a GPS enabled mapping software and it automatically communicates with the GPS network available in the town or city. If the user has subscribed to GPS service with a service provider in that town, then the software automatically brings up the town’s map and identifies the location of the user. The second use of Map Plus is that with its vast database of tourist information guides, the software allows the user make bookings and travel plans. Map Plus can be operated from iPhone.
The target market is mobile phone users with GPS enabled handsets and who travel frequently. It is a growing market and GPS is yet to find its due market place in developing countries. The market in developed countries is in the early growth stage. However, it is still at infancy in the developing countries. The market is global as the mobile telephone market itself. The product will initially be launched in the Australian market but soon will be expanded to all over the globe by online marketing. The projected sale for the first year is 1,000,000.. Estimated revenue generation for the first year is $ 1,000,000. The seed money required for initial set up costs and operations for the first month is $ 150,000. The estimated net profit after deducting start up costs and operational costs for one year would be around $ 500,000.