Marketing Plan for Far Horizon

Number of Words : 5485

Number of References : 10

Assignment Key : SMMGLF-594

Popular By : Far Horizon PESTLE Analysis, Far Horizon BCG Matrix, Far Horizon SWOT Analysis, Far Horizon Product Life Cycle Analysis, Far Horizon Marketing Strategy

Contents

  • Content for this assignmentIntroduction 3
  • Content for this assignmentMarket Analysis 4
  • Content for this assignmentPESTLE Analysis 5
  • Content for this assignmentPolitical 6
  • Content for this assignmentEconomical 7
  • Content for this assignmentSocial 8
  • Content for this assignmentTechnological 9
  • Content for this assignmentLegal 10
  • Content for this assignmentEnvironmental 10
  • Content for this assignmentFar Horizon 11
  • Content for this assignmentThe BCG Matrix 12
  • Content for this assignmentSWOT Analysis 14
  • Content for this assignmentStrengths 14
  • Content for this assignmentWeaknesses 15
  • Content for this assignmentOpportunities 16
  • Content for this assignmentThreats 16
  • Content for this assignmentAnalysis of Financial Performance of Far Horizon 17
  • Content for this assignmentProduct Life Cycle Analysis 20
  • Content for this assignmentMarketing Strategy 21
  • Content for this assignmentMarketing Plan 22
  • Content for this assignmentBreak-Even Analysis of Expansion Plan 22
  • Content for this assignmentCash Flow Forecast 23
  • Content for this assignmentConclusion 25
  • Content for this assignmentReferences 26

Description

Leisure marine industry in the UK has seen a marked growth the recent past. Although, the sales of high end boats and yachts are hit due to recession there is still ample scope for mid and smaller sized yachts. Far Horizon has been catering to inshore market of yachts and dinghies. However, the company is currently planning to expand its product portfolio to achieve sustained profitability in the long run. The company has a sizeable presence in the market and its existing resources could help the expansion plan. However, its inexperience in the deep water marine equipment manufacturing could act as a hindrance to its success in the expansion plan. Political, technological, environmental and legal macro economical factors are conducive to the expansion plan. However, due to the current recession, the economical and social factors do not favor the new venture at least in the current situation. However, since the company is adopting low cost approach, it could very well make a mark in the market. The company is expected to breakeven the investment into expansion plans within a year and a half.

Ready Assignment

180 USD

Full Assignment with reference list delivered by email

Custom Assignment

360 USD

Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours

References

20 USD

Reference list for this assignment will be delivered instantly.

Assignment Preview

Related Assignments

Get A Quote:


Whatsapp contact