Contents

• Introduction 3
• About the company 3
• Marketing environment 4
• Segmentation strategy 4
• Targeting strategy 5
• Description of the target customer 5
• Positioning strategy 5
• Marketing tactics 6
• Product 6
• Price 6
• Place 6
• Promotion 7
• Relationship 7
• Bibliography 8

Description

Critical evaluation of marketing strategy is very much important for both the new as well as the existing business as because it takes into consideration all the important points which will help a company to stay in the competition. Proper assessment of the marketing strategies help to identify the business needs along with that also helps to identify the target. In the same manner the given research topic will speak about the critical evaluation of the marketing strategies adopted by Sainsbury which will help to recognize the company’s:
• Marketing environment
• Segmentation
• Target Strategy
• Description of the target market
• Positioning strategy
• Marketing tactics
• Relationship