Critical evaluation of the statement - The primary determinant of whether a product or business will generate results is its fit to the needs of customers

Number of Words : 2398

Number of References : 12

Assignment Key : M-18796

Contents

  • Content for this assignmentThis report is based on the following requirement -
  • Content for this assignment“The primary determinant of whether a product or business will generate results is its fit to the needs of customers. If customers do not perceive an offer as having a competitive advantage – offering superior value – they will not buy it……..”
  • Content for this assignmentDoyle, P., and Stern, P., (2006), Marketing Management and Strategy, 4th Ed., Prentice Hall.
  • Content for this assignmentBy reference to academic literature, explore and critically evaluate this proposition. Using examples, illustrate the implications of the proposition to management practice.
  • Content for this assignmentYou are required to produce a business report for a practising management audience.
  • Content for this assignmentThe report should have a sound theoretical and conceptual perspective, containing evidence of critical debate within an appropriate academic literature. A minimum of 4 academic journal articles should be referred to.
  • Content for this assignmentThe report needs to be grounded in a 'real world' business context, making recommendations for management.

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