Competitive Shopping Assignment

Number of Words : 3276

Number of References : 16

Assignment Key : MS-19723

Contents

  • Content for this assignmentExecutive Summary 2
  • Content for this assignmentIntroduction 4
  • Content for this assignmentMarket Scenario 5
  • Content for this assignmentSWOT Analysis 5
  • Content for this assignmentSephora 5
  • Content for this assignmentULTA 6
  • Content for this assignmentA Comparison 7
  • Content for this assignmentMarketing Strategy 9
  • Content for this assignmentMarketing Strategy of Sephora 11
  • Content for this assignmentMarketing Strategy of ULTA 12
  • Content for this assignmentPricing 13
  • Content for this assignmentRecommendations 14
  • Content for this assignmentConclusion 14
  • Content for this assignmentWorks Cited 16

Description

This paper deals with the two cosmetics companies- Sephora and ULTA- who are competitors in the market. There is a productive and healthy competition that exists in between these two companies. The loyalty programs and their marketing strategies prove to be fruitful in gaining the customers. They deal with a chronic and recurring problem of acne as well and provide treatment accordingly. Their wide range of product availability and customer satisfaction level keeps them at par with other companies as that of Macy’s and Bath and Body Works. They have turned into the most valuable shopping hubs among the women.

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