Report recommending a new store design for Celtic Organic Wholefoods

Number of Words : 2721

Number of References : 10

Assignment Key : MRC-348

Contents

  • Content for this assignmentIntroduction 3
  • Content for this assignmentCeltic Organic Whole Foods 3
  • Content for this assignmentRetail Store Design 4
  • Content for this assignmentCustomers’ Belongings Storage 8
  • Content for this assignmentNon-Perishable Products Section 9
  • Content for this assignmentPerishable Products Section 9
  • Content for this assignmentNursery 10
  • Content for this assignmentCoffee Shop 11
  • Content for this assignmentPoint of Sale 12
  • Content for this assignmentConclusion 12
  • Content for this assignmentReferences 14
  • Content for this assignmentAppendix 16

Description

Most of the retail industry caters to customers directly through its outlets unlike some business to business industries. Several factors influence the decisions of customers to buy from a particular outlet. Some of the factors are ease of shopping, proper ambience and the availability of additional products or services that are not directly offered by the store. There are many store design types such as straight floor plan, diagonal floor plan, geometric floor plan, angular floor plan and mixed floor plan. Each of the layouts has its own advantages and disadvantages. Each of the floor plans are suited to particular type of product showcasing and selling Celtic Organic Wholefoods is a retail food chain company that offers organic products such as bakery items, grains, dairy products, organic vegetables and fruits etc. This report provides a distinct floor plan for Celtic Organic Wholefoods in view of the perishable and non-perishable products that would be showcased in the new store. The proposed design would also have spaces for nursery and coffee shop managed by third party companies in order to enhance customers’ shopping experience. This report recommends Celtic Organic Wholefoods to incorporate the proposed store design to enhance customers’ shopping experience as well as to improve business revenues for the company.

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