Business Marketing Plan for Canadian Broadcasting Corporation

Number of Words : 7593

Number of References : 46

Assignment Key : PMSMC-17645

Popular By : Canadian Broadcasting Business plan, Canadian Broadcasting Strategic analysis

Contents

  • Content for this assignment Executive summary
  • Content for this assignment Introduction
  • Content for this assignment Objectives of the study
  • Content for this assignment Scope of the study
  • Content for this assignment Product and Channel Strategies
  • Content for this assignment Product Portfolio of Canadian Broadcasting Corporation
  • Content for this assignment New Product Development Opportunity
  • Content for this assignment Channel Strategy
  • Content for this assignment Communication and Pricing Strategies
  • Content for this assignment Communication Strategy
  • Content for this assignment Communication elements for effective communication strategy
  • Content for this assignment Advertising Strategy
  • Content for this assignment Public Relations Strategy
  • Content for this assignment Direct Marketing
  • Content for this assignment Integration of Advertising, PR and Direct marketing
  • Content for this assignment Nature of Competition in Asia
  • Content for this assignment Pricing Strategy for Radio Canada International
  • Content for this assignment Penetration Pricing Strategy
  • Content for this assignment Marketing plan implementations
  • Content for this assignment Measure performance of Marketing Strategy
  • Content for this assignment Causes for high or low performance of Marketing Strategy
  • Content for this assignment References

Description

The Canadian Broadcasting Corporation, typically referred to as the CBC, is a nationwide community broadcaster of Canada. The idea of a community broadcaster surfaced throughout the halcyon days associated with radio in the beginning part of the 20th century. Radio offered a fresh approach to disseminate information and knowledge, and launched a new channel for leisure. In the present time period, CBC is experiencing financial meltdown due to reduction in advertising revenue and there is a strong need of product or market development with new and distinctive marketing strategies. Radio Canada International (RCI) is a renowned product line of CBC serving many countries featuring a fresh, informative and compelling content. To branch out the horizons of RCI, a new business plan with product development and market development has been developed to target the segments in Asian countries to achieve competitive advantage and turn into a market leader. An entire identification of opportunity has triggered the enhancement of the new marketing and advertising strategies in Asia for the reason that culture, values, norms, interests and buying behavior of Asian market is extremely different in comparison to other market segments. In 2010, Canada Broadcasting Corporation confronted a downfall period as a result of decline in the advertising gains and profits. This new business plan development together with defined channel, advertising, pricing and communication strategies have been created because these strategies ascertain prosperous directions for connections buildings across diverse civilizations at the start and maintaining stage for CBC. Local, regional and international channels set up numerous challenges and competition for Radio Canada International. Consequently, to start with, penetration pricing strategy is going to be used to penetrate in the new market proficiently and capture the market share prudently.

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