Contents

• Introduction
• Mission Statement
• Name and Logo
• Décor and Ambience
• Cuisine
• SWOT Analysis of this Kazakh restaurant
• PESTLE Analysis of this Kazakh restaurant
• Brand positioning
• Use of internet in advertising and furthering the brand image
• Use of co-branding
• Conclusion
• References

Description

This assignment is based on the following requirement –
Develop a business proposal for commercialising an innovative product or process. It must be for either a start up, or expansion of an exisiting business. Intergrate management, key personnel, marketing, legal, and financial strategies relating to this product or process. Show how the development strategy intergrates new technology and what IP Management will be followed.