Contents

• Assessment Elements
• Management
• Product/Service
• Start up or other Entrepreneurial Experience
• Market/Opportunity
• Marketing and Distribution Strategy
• Finance
• Conclusion and Recommendations
• References
• Appendices

Description

The evaluation of venture proposals is one of the centric activities for investors. Tyebjee and Bruno (1981) indicates that venture capitalists screens a range of elements in business plan. Product offerings competitive edge, opportunity and market size, marketing strategy, team and financial projections are among many other criteria that VC will look at when assessing business plan ( see appendix….).
This business plan reviews the plan in sync with what previous studies and market trends reflect. Along with it, this assessment will evaluate and summarize the plan in more detail by encompassing the following factors- management team, product, market opportunity, marketing and distribution strategy and Financial Risks.