Contents

• EXECUTIVE SUMMARY……………………………………………………………………...03
• Chapter 1: INTRODUCTION…………………………………………………………...
• 1.1 Role of Business Communication……………………………………………………………04
• 1.2 Different Types of Communication………………………………………………………….05
• 1.3 Effective Forms of Communication………………………………………………………….05
• 1.4 Problems of Business Communication………………………………………………………05
• 1.5 Purpose of the Report………………………………………………………………..............06
• 1.6 Audience of the Report………………………………………………………………………06
• 1.7 Analysis Process……………………………………………………………………..............06
• Chapter 2: LITERATURE REVIEW
• 2.1 Introduction………………………………………………………………………… ……... 07
• 2.2 Overview of Business Communication……………………………………………………...07
• 2.3 Billabong’s Business Communication……………………………………………….............08
• 2.4 Rip Curl’s Business Communication……………………………………………………...09
• 2.5 Comparison between Billabong and Rip Curl…………………………………….............10
• 2.6 Effective Communication Channels in Business Environment……………………………...10
• 2.7 Success through Business Communication………………………………………………….10
• Chapter 3: RECOMMENDATIONS AND CONCLUSION……………………………..
• 3.1 Recommendations for Billabong…………………………………………………………….11
• 3.2 Recommendations for Rip Curl…………………………………………………………..12
• 3.3 Conclusion…………………………………………………………………………………...13
• BIBLIOGRAPHY………………………………………………………………………............

Description

Business communication plays an important role in the success and development of an organization. This business report aims at highlighting the importance and relevance of business communication in the success of Billabong, a clothing company that is known for selling surfwear and accessories all across the world. The report also aims at comparing the business communication process of Billabong with Rip Curl, one of the leading organizations selling gifts items in different parts of the world. The business communication process of both organizations is on the similar line because of the impact of globalization and wide arrays of consumers across the world (Agar,(1994).
Over the years, online communication has changed the communication by making it fast and affordable for the masses. It has also helped in reaching consumers of different parts of the world in an effective manner. It needs to be understood that both organizations have been operating in different economies. The US economy has been severely hit by the recession and dip in the tourism creating trouble for Rip Curl while Australia has been considered as a hot tourist spot helping Billabong to be successful in the past as well as in the present (Joseph1993).
Moreover, the problem with Rip Curl was more of a timid approach in terms of not being vocal about wide arrays of problems faced because of the impact of internal and external factors. The information was garnered from wide arrays of sources and resources like journals, website and newspapers that confirmed the communication approach raising problems. Overall, it can be assumed that the organization can only be successful through effective business strategies embedded with an honest and transparent mode of communication.Rip Curl lacked that approach affecting wide arrays of stakeholders while Billabong is on a steady path because of judicious and transparent communication (Roger. (1997)