Contents
Introduction- Background
- The collapse of Boo.com
- Further information
- Technology: Delivery platform and development tools
- Technology: Web-site design
- Finance
- Internet Marketing
- Management
- The re-launched Boo.com
Description
Boo.com is a useful and only slightly dated example from the late 1990s. This summary case study is by no means comprehensive, but collates the key business background (part 1) and highlights some of the key causes of E-commerce marketing failures (part 2). Read the Background session, and using this, your own knowledge, and a critical perspective, identify the key issues contributing to the spectacular failure of this company.
