Contents

• Executive summary on Amazon in Europe
• Introduction to Amazon.com
• Evolution at Amazon.com
• Amazon in European market
• Challenges faced by Amazon in Europe
• Amazon inventory management
• Advantages of outsourcing on Amazon.com
• Conclusion of Assignment on Amazon.com
• End notes for Amazon.com
• References on Amazon.com

Description

This report is written to analyze the operations of Amazon.com with key focus on inventory management, process improvement, operations management, and adapting to changes in the competitive environment. Apart from having a broad overview on the position of Amazon in the global market, a special focus is given to its operations in the European market. Amazon identified UK and Germany as their key primary markets in Europe and thus modified its activities accordingly to suit the needs of the local people. An attempt has been made to look at the several challenges that Amazon faced in Europe and what steps it took to overcome those challenges. Amazon’s inventory management strategies have been closely looked at with key emphasis on the role of outsourcing. Finally, the conclusion has been made that inspite of all the challenges and drawbacks, Amazon has emerged as a biggest book, music and video retailer on the Internet and thereby offering more than 4.7 million books, videos, music CD’s, DVD’s, computer games and other products.