Analysis of the article - “Customer Integration and Value Creation: Paradigmatic Traps and Perspectives” by Stephen Vargo (2008)

Number of Words : 2824

Number of References : 11

Assignment Key : O-18920

Contents

  • Content for this assignmentIntroduction 1
  • Content for this assignmentCritical Analysis: “Customer Integration and Value Creation: Paradigmatic Traps and Perspectives” by Stephen Vargo (2008) 1
  • Content for this assignmentSupporting Article 1: “Toward a Transcending Conceptualization of Relationship: a Service-Dominant Logic Perspective”, by Vargo, S (2009) 3
  • Content for this assignmentSupporting Article 2: “Service-Dominant Logic as a Foundation for Service Science: Clarifications” by Vargo, S & Akaka, M (2009) 6
  • Content for this assignmentConclusion 8
  • Content for this assignmentReferences 9

Description

The paper analyses the article by Vargo (2008), Customer Integration and Value Creation: Paradigmatic Traps and Perspectives with the help of other two supporting articles i.e. that of Vargo (2009) Toward a Transcending Conceptualization of Relationship: a Service-Dominant Logic Perspective and Service-Dominant Logic as a Foundation for Service Science: Clarifications by Vargo & Akaka (2009)

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